Recently, I attended a staff seminar where the theme of resonance was used. According to Wikipedia, resonance is a term used in physics whereby one system tends to oscillate a maximum amplitude at certain frequency.
Resonance is a powerful force multiplier. It is both a natural and artificial phenomenon whereby something moves in synchrony with another, for both good and bad. Witness how the powerful high pitched voices of soprano singers can cause wine glasses to shatter.
Marching soldiers crossing a wooden bridge at a certain rhythm can cause it to break. Even helicopters like the almighty Chinook can fall prey to Resonance! Watch this video below:
Resonance can exert an overriding influence not only in physical terms however. It can also be seen in emotional, cognitive and psychological areas. I am sure you have been moved before by a particular song, dance, or performance. Maybe it could be a scene in a movie, a book which you have read, or a particular photograph?
Blogging can become a powerful force to elicit resonance. There is something powerful about human-to-human conversations which occur every day over the blogosphere, connecting people across different societies, interests, geographies, cultures and demographies.
The key? Emotional connection, where one kindred spirit moves in melody and harmony with another.
If we talk about online communities, this can become even more powerful. Resonance is a key reason why big organisations have to apologise for seemingly inconsequential little customers. Resonance can also inspire, activate and become a clarion call for action. It unites hundreds of thousands in heart, spirit and soul for a common cause. It also causes customers to vote with their feet when things go awry.
I believe that in business, you need to create resonance with all your stakeholders – customers, board of directors, suppliers, and especially employees. When all the parts can move together in perfect symmetry and synchrony, there will be a certain rhythm, harmony and poetry in how you conduct your daily deals. Instead of antagonism and conflict, what you may then get is the chance to create beautiful music together.