Strip ‘Em Bare Marketing

April 17th, 2007   •   6 comments   

P1000583

Saw this interesting looking banner outside Strip – a hair removal joint – at Wheelock Place recently while having lunch at nearby Sun & Moon Dining. Apparently, they remove hair from everywhere, including the famous (or infamous) Brazilian waxing (ouch!) treatment. I thought the huge banner outside their shop was pretty eye catching and different from the usual humdrum marketing (cue TV actress or singer) given to beauty treatments.

The use of comic style characters in the tradition of Roy Lichtenstein certainly catches one’s attention. This is complemented by the clever use of the WANTED style of advertising, coupled with provocative images and cheeky copy that is different from the oft-preferred option of blah advertising by beauty salons. I had a look at their website and apparently, they have quite a funny TV commercial too. I certainly wished that more companies in Singapore can inject greater humour in their marketing.

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6 comments

  1. posted on Apr 18, 2007 at 3:21 AM

    aahh, I agree with you this banner is eye-catching and it would certainly appeal to me 🙂

    I wish more Singaporean companies could be more daring and creative.

    You should see the advertisements in Taiwan and China. I like the playful way they use the Chinese language. And some of the ads have so chim meaning. wah! beautiful.

  2. posted on Apr 18, 2007 at 3:33 AM

    Must take note the next time I walk pass there 🙂

  3. posted on Apr 18, 2007 at 10:24 AM

    cool insider,
    Go sign up for http://www.ping.sg

  4. posted on Apr 18, 2007 at 2:51 PM

    paddy,

    Yep, you should certainly do so… I thought Wheelock’s pretty interesting as a shopping centre with cool shops like this!

  5. posted on Apr 19, 2007 at 8:11 PM

    brazilian wax.. hmmmm…..

  6. posted on Apr 20, 2007 at 12:12 AM

    Zee, I am sure its no surprise to you at Rio right? Was it really invented there?

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