August 4th, 2007
While visiting Suntec City about two months ago, I stumbled upon this wood-panelled “library” which appear to hail from Victorian times. Furnished with dark wooden panelling, swinging “chandeliers”, railings and volumes of scholarly “tomes”, it seemed to be the perfect place for a quiet read.
Except that it was as noisy as a hawker centre (heck it is one!) and the only thing intellectual is the science that went into laksa gravy. Here are some photos of my culinary discovery in an experiential food court themed like a library.
This group of people doesn’t look like they are going to settle down with a quiet book in their hands. Notice the boxes of IT equipment being carried – newly gotten gains from the PC Show.
These chandeliers look pretty much like the real thing, complete with candle-shaped bulbs.
Coffee, tea or the complete works of William Shakespeare?
I like the authentic looking wooden railings above this fishball noodle shop. They add a certain class and style to your dining experience. Unfortunately, I don’t think the hungry crowd really cares two hoots about romance.
The brainchild behind the experience of dining with books? Food Republic, one of the leading food court operators in Singapore. Now, if only they can really offer both mind and body nourishment at the same place….
Tags: experiential marketing, food courts, hawker, lifestyle, thematic marketing