From London With Love

August 30th, 2007   •   2 comments   

Came across this brilliant post by CEO of Saatchi & Saatchi Worldwide Kevin Roberts. Apparently, the Museum of London (yeah its a museum folks) is using Google Earth to create a Love Map of the city. According to Kevin,

“You register, locate a place on the map (like all Google-style maps it zooms in from a bird’s eye position to close-ups of houses and streets) and place a virtual pin on it. With your pin you get the opportunity to add a personal story connected with that place…”
Apparently, lots of people have already started populating the map with their personal tales of romance, kinship, historical encounters, and other recollections. In a way, this becomes a clever way of linking a place to the population. The end result is stronger community bonds and rootedness to a location, and of course more love.
Would be a great idea to do this in Singapore. In fact, we already have a champion for this area. Now, all it takes is to expand it to personal stories.

Tags: , , ,


  1. posted on Sep 01, 2007 at 4:56 PM

    totally cool eh? I was telling my bosses that we should help SingGeo with our dengue hotspots…or at least endorse it..

    hope they will buy it man…~cross fingers~

  2. posted on Sep 10, 2007 at 2:07 PM


    Great idea! I think its similar to mapping out forest fires and also other environmental disasters.

    Honestly, I feel that there is a lot of potential in blogging for green causes. Perhaps it could be my next big area other than marketing, PR and tourism/ travel.

Leave a Reply

Your email address will not be published. Required fields are marked *