Four New Careers in Marketing

November 12th, 2008   •   4 comments   

Seth Godin, the world’s most recognised internet marketer, has identified three new positions that would be vital in the new age of Word Of Mouth (WOM) and digitally enabled marketing. These are as follows:

  1. COMMUNITY ORGANIZER. Find and connect and lead a tribe of dedicated users that contribute to and benefit from the work you do.
  2. STATS FIEND. Measure everything that can be measured. Do it efficiently and consistently. Find out what metrics are important and cycle until they improve.
  3. MANAGER OF FREELANCERS. Find and hire and manage the best outside talent in the world. If it can be defined as a project, and if great work defeats good, seriously consider having the MOF get it done.

Other than these positions, perhaps I should also add in a fourth position that is vital in the age of social media as follows:

    4. STORYTELLER. Create, produce, write, and record compelling and fascinating content that excites, entertains and interests. Be able to spin a great yarn in words, pictures, videos, or sound.

Are there any other positions that we should take note of? This is exciting stuff and is in fact how I intend to organise my team in the future. Loosely that is.

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  1. posted on Nov 12, 2008 at 3:16 AM

    Haha… Walter, I like your addition. Someone to bring emotions and excitement to plain black and white words.

    But probably all these “positions” will be lumped into one… if there is going to be one, that is.

    As of now, from most of the cases I see, the job of digitally enabled marketing is still sitting in the void between the people who knows the technology and the people who knows the marketing.

  2. posted on Nov 12, 2008 at 2:09 PM

    Interesting….how about the euthusiastic chatterbox blogger who MySpaces, Facebooks, Twitters, Flickrs and blogs all day (and uploads all the necessary sound/video clips) about your every new initiative, events and causes?

  3. posted on Nov 12, 2008 at 11:11 PM

    Thanks for your comments Kian Ann and the hand that pens this. Agree that in the current pragmatic scenario, it would be difficult to have such a clear delineation of roles. Perhaps they could be more suited as skill sets and responsibilities that need to be considered.

    I like the chatterbox blogger idea who spends a lot of time on different social media platforms. If only we can find more of them…. Of course, the question is also whether people will constantly pay attention to such a person.

  4. Claire
    posted on Nov 17, 2008 at 3:48 PM

    How about the all-around ‘posters’..people who post here and there, in a variety of fields e.g. job posts, adverts, forum and blog posts,etc.?? I wonder if that’s even a ‘recognized’ role..Well for me, as a student I earn from doing simple tasks that sometimes go unnoticed. I wonder if I can put these trivial jobs as work experience in my resume. Made me think while I was making my free online resume at NUresume ( Do you think online jobs are valid and can be included as a listed work experience in my resume?

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