Here’s a riddle.
What job allows you to drink endless quantities of fine wine, live in a Victorian mansion, and do all the blogging, facebooking, twittering, and chatting that you want?
Well, the answer is the ‘Really Goode Job’ provided by the Murphy-Goode Winery in Sonoma County, Calif. And unfortunately, they already have 10 finalists in the running for the six-month stint which pays US$10,000 a month. One of them is Hardy Wallace who runs a wine lovers blog and did this video to secure his job application.
He has also created a Twitter account (with a modest 1,130 followers which I am sure will grow), a Youtube channel, and a Flickr photostream. The only thing he didn’t quite do yet is create a Facebook page, but I am sure that would be coming.
Of course, social media pitching for jobs isn’t new.
The best known example is that of Tourism Queensland which enjoyed phenomenal success in its global campaign for the “Best Job in the World”. It has reaped some remarkable returns in terms of awareness, mindshare and tourism visitorship with an estimated 3 billion people around the world exposed to it. The latest feathers on its cap was winning a few awards in the prestigious Cannes Lions Advertising Awards.
Essentially, one has to submit a Youtube video and prove beyond a shadow of doubt one’s suitability for the sweet reward – a six-month stint as the caretaker of sun-kissed Hamilton Island off the Great Barrier Reef which pays a handsome A$150,000. What they didn’t mention though is that the entire campaign costs A$1.7 million in total. Still pretty modest considering the mileage that they get.
Here’s the ad on Youtube for the coveted career.
Hotly contested with more than 34,000 people from 200 countries applying for the job (and you think your interview is hard!), the dream career allows one to feed the fishes, surf, dive, dine on fine cuisine, bring some visitors around, blog about it, take some photos, shoot a couple of Youtube videos and so on.
Ben Southall delighted at his win! (courtesy of bestjobben)
Would this be the future of destination (local or international) marketing? It would be interesting to see if other tourism authorities follow suit with a similar “caretaker” type vocation although the lack of novelty for the idea a second time running will mean considerably less international media interest.
I can imagine though that there will certainly be people keen to embrace six-month stints as Culinary Connoiseurs, Streetsmart city guides, or maybe even Animal Tamers (in the real sense!).
What’s more significant though is that the days of looking at a paper-based CV and conducting straight interviews for job applications are going to be over soon. Especially in positions which require creativity, innovation and perhaps the need to have a wee bit of fun.
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