Other than Google which appears to be a pure internet play, the rest of the companies have very significant brick and mortar presences.
These trends seem to tell us several things worth noting in the world of branding and social media:
1) Building strong brands in the real world often translates to a significant presence in the virtual one. In other words, don’t neglect the fundamentals of brand building and imagine that having an extensive social media presence alone is enough.
2) Traditional companies with real products and services can benefit greatly from having an expanded presence in social media, and to explore triggering the right conversations.
3) Large MNCs still dominate much of the digital corporate buzz relative to smaller players. Apparently, size still does matter, and being small and nimble doesn’t necessarily make you an online phenomenon. Goliath may still win the game.