Marketing with a Social Message

March 8, 2011 Blog no comments

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As I was walking back to work this afternoon, I saw the above bus stop poster by NTUC Income. What’s interesting about the advertisement was that it sought to imbue a social element to an otherwise commercial marketing platform. I suppose its also topical since the opening of the two Integrated Resorts in Singapore last year, and I like how it fused clever copywriting with the main visual.

This isn’t the first time that NTUC Income has rode on the wave of public interest, if you can recall their opportunistic flooding advertisement last June.

What do you think of the above strategy? Would such social messages work for a financial services company?

By Walter
Founder of Cooler Insights, I am a geek marketer with almost 24 years of senior management experience in marketing, public relations and strategic planning. Since becoming an entrepreneur 5 years ago, my team and I have helped 58 companies and over 2,200 trainees in digital marketing, focusing on content, social media and brand storytelling.

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