Bruce Lee obviously knows the value of deliberate practice.
How does one become a world class performer in any field? Can we improve our chances of success despite being born to adverse conditions?
With an eye-catching title and an alluring subtitle – “What Really Separates World-Class Performers from Everybody Else” – Fortune editor-at-large Geoff Colvin’s book “Talent is Overrated” provides excellent food for thought in today’s knowledge economy.
Have you wondered how you can work with a social media marketing agency? Well, help is here—from somebody who has been on both the client and the agency side of digital marketing.
By now, we’ve all heard by now about the importance of having a social media marketing strategy to complement one’s marketing communications plan.
Let your customers “own” your brand (courtesy of Thaeger)
In a world overflowing with “me-too” goods and services, consumers are seeking ways to assert their individuality. In an overcrowded marketplace teaming with repetition and homogeneity, they crave personalised products and experiences that reflect their individual identities.
This phenomenon of personal expression is catalysed by the rise of social technologies and networks such as blogs, forums, Facebook, Twitter, Youtube and other community channels.
Written by writer and brand consultant John Simmons, Innocent narrates the brand story of how Cambridge graduates Jon Wright, Adam Balon and Richard Reed built a “tasty little juice company” with a unique culture founded on strong values. Embodying the informal, casual wit of the company, the founding of Innocent is summarised on their website in the form of a charming story as follows:
“We started innocent in 1999 after selling our smoothies at a music festival. We put up a big sign asking people if they thought we should give up our jobs to make smoothies, and put a bin saying ‘Yes’ and a bin saying ‘No” in front of the stall. Then we got people to vote with their empties. At the end of the weekend, the ‘Yes’ bin was full, so we resigned from our jobs the next day and got cracking.”