Ted Ryan, the guy in red in the photo above, has a job that many would dream of.
Also known as the Director of Heritage Communications a.k.a. Archivist of Coca-Cola, Ted’s work brings him into contact with Coke’s significant collection worth US$15 million of artefacts, artworks and antiques. Part preserver, presenter and promoter (he is also a blogger for Coke), Ted’s 15 year experience in Coke makes him a walking encyclopedia of this ubiquitous and beloved beverage brand.
Thanks to an invitation from Coca-Cola Singapore, I had the privilege of meeting Ted and hearing Coke’s story through the ages. It was fascinating to discover how John Pemberton, an Atlanta pharmacist, created the formula for Coke and peddled it to Jacobs’ Pharmacy to be sampled by its customers for just five cents a glass way back in 1886. While much of the company has evolved over the years, it is interesting to see how strongly it kept to its brand values over the past century.
Celebrating its 127th birthday, Coca-Cola is truly a heritage brand. With its huge brand cachet – it is still the number one brand in the world for the 13th year running – it’s inevitable that Coke is more than a sweet caramel coloured carbonated drink. Indeed, judging by the number of collectors of Coke paraphernalia (and their sheer enthusiasm), it is clear that many are infected by its philosophy of happiness.
Join me on a visual tour of Coke through the past and present, while feasting your eyes on its delectable collectibles!
Coke’s repository somehow reminded me of NHB’s own Heritage Conservation Centre. Of course, most of the items here are splashed in scarlet red!
In case you don’t already know, the red-suited pudgy Santa was a creation of Coke way back in 1931! Somehow or other, Coke ads always captures the Christmas spirit for me.
A final item for auction – the original musical notes of a song specially composed by Coke. I wonder how it sounds like? A total of $648 was raised and this was topped up by Coke making it a total of $1,296 for the Red Cross Food Aid. This will go towards feeding 3 families for this year.