How can marketers navigate an “always on” digital world? Can we achieve greater balance and control of our work and personal lives?
Part self-help book, part management manual, The Mindful Marketer is packed with practical and useful advice for senior marketers of all stripes. Drawing wisdom from diverse sources – Buddhism, organisational behaviour, psychology, digital marketing and much more – it covers the breadth and depth of scenarios in the working life of a marketer.
Covering everything from the dangers of the digital age to management of one’s personal energy and working harmoniously with other senior executives, each chapter of the book comes with a reflective question (called an Inner Marketing Guru Inquiry) which helps marketers to focus on the key learning points. These include questions such as the following:
Let us dive into the key lessons in each section.
The first section of the book paints a sordid picture of what marketers face in a data-driven digital world. From the “Wild West Web” to Big Data, marketing ROI, and multitasking, Nirell describes why “business-as-usual” is not a sustainable option for marketers seeking greater balance in their working lives.
So what are some of the challenges faced by marketers today?
To reduce these stresses, Nirell suggests embracing mindful practices both individual and communal. Namely…
To optimise our work and personal lives, marketers should bring more balance, presence and mindfulness into our daily habits. This can be achieved by adopting the “precepts” of our Inner Marketing Guru (inspired by Buddhist philosophy), namely:
Beyond these qualities, marketers are also advised to focus on being present – both in behaviour and language. A good way to do so is to use a Check-In Process when we meet with others, by asking the following questions:
Finally, being mindful also requires marketers to be intentional in designing their work spaces, and to adopt a more holistic approach in planning and decision-making. This could include adopting the Performance Accelerant Model to raise one’s awareness and improve critical thinking (see figure below from Lisa Nirell).
The concluding section of The Mindful Marketer expands upon the discipline of mindfulness beyond the individual marketer to include his or her peers, bosses, colleagues and customers. Some of the key insights from this section include:
Lastly, Nirell encourages marketers to be mindful revolutionaries by putting pen to paper. This can be done via developing a communication and implementation plan incorporating the following steps:
Deftly weaving spiritual insights with modern management practices, The Mindful Marketer is a refreshingly original read in a business book marketplace filled with numerous “me-too” digital marketing or behavioural economics books. I love how it both zooms into the individual marketer’s personal well-being and zooms out into his or her circles of concern and influence.
Let me end with one of my favourite quotes taken from the book:
“It only takes a reminder to breathe, a moment to be still, and just like that, something in me settles, softens, makes space for imperfections. The harsh voice of judgment drops to a whisper and I remember again that life isn’t a relay race; that we will all cross the finish line; that waking up to life is what we were born for. As many times as I forget, catch myself charging forward without even knowing where I’m going, that many times I can make the choice to stop, to breathe, and be, and walk slowly into the mystery.” – Danna Faulds
Lisa Nirell, Author of “The Mindful Marketer”
This blog post was made possible with a review copy from Palgrave Macmillan. Readers of Cooler Insights can enjoy a 30% discount on books ordered from Palgrave Macmillan’s website using the promotional code PM14THIRTY. Just log on to their website and check out their wide selection of professional, business and other titles!
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