Have a “Beery” Good Time with Fine Brews in Chinatown

October 23, 2011 Blog 1 comment

Fancy a Hobgoblin, Kopparberg pear cider, or Pauvel Kwak with chicken rice or fish ball noodles? How about a lychee flavoured Taiwanese “Xiao Mei Mei” beer to wash down a steaming plate of fish head?

Now you can with The Good Beer Company, Singapore’s first (and only) specialty and craft beer stall in a hawker centre. Opened by Daniel Goh of Young Upstarts fame, its a realisation of a long-time dream come true.

The Good Beer Company

Located at Blk 335 Smith Street (stall number 58) in the famous hawker centre at Chinatown Complex (its near the famous Hai Seng Ah Balling Stall), The Good Beer Company offers local craft beer Jungle Beer Easy English on tap and a whole range of specialty brews in bottles. These hail from countries all over the world like Belgian, Holland, England, Australia, Japan and Taiwan – we’re talking about a United Nations of hop-based brews!

The Good Beer Company

Aimed at the beer aficionado who relishes a good brew in a fuss-free and casual setting, The Good Beer Company is probably the cheapest dining place to get wasted with premium brews!  If you’re feeling peckish, you can always increase your calorie load with the mouthwatering options from neighbouring hawker stalls.

The Good Beer Company

On a recent visit, my friend and I tried a bottle each of Thatcher’s Green Goblin (an apple cider) and Wychwood Gingerbeard (a ginger beer with alcohol). Paired with roast pork and char siew (caramelised pork) rice, the meal went down extremely well and we certainly made plans to return again.

The Good Beer Company

It was good to see queues of customers during the beer stall’s opening, no doubt a testimony to Daniel’s own social networks and pulling power. An avid reader who is heavily plugged into the world of entrepreneurship, marketing, and PR, Daniel shared with me that the stall is a fulfillment of a longtime dream to be an entrepreneur doing something that he is passionate about – craft beers.

I cheekily suggested that he could tie-up with Erich’s Wuerstelstand located downstairs at Trengganu Street of Chinatown’s night market. After all, beer and German sausages go hand-in-hand with each other.

Eric's Wuerstelstand

Perhaps the best thing about this new venture is that you can swig fine beers wearing slippers and shorts, tantalising your tastebuds and sense of scent without needing to dress up. And maybe fulfill that fantasy of pairing a fiery hot laksa with a sweet ice cold Hoegaarden?

The Good Beer Company
Blk 335 Smith Street #02-58 Chinatown Complex, 
Singapore 050335
 Tue – Wed: 11:00 – 22:00
Thu – Sat: 11:00 – 23:30
Sun: 11:00 – 22:00

By Walter
Founder of Cooler Insights, I am a geek marketer with almost 24 years of senior management experience in marketing, public relations and strategic planning. Since becoming an entrepreneur 5 years ago, my team and I have helped 58 companies and over 2,200 trainees in digital marketing, focusing on content, social media and brand storytelling.

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