Are you struggling to create videos for your social media marketing campaigns? Wonder how you can optimize your videos on Facebook, Instagram, TikTok, Twitter, LinkedIn and other social media channels?
In this social media video guide, you will learn a couple of strategies that you can take to boost your video performance on social media.
What does it truly mean to be an ‘influencer’ at work or at play? Are there steps you can take to improve your influence?
Contrary to popular belief, positive influence isn’t about the number of Instagram followers or LinkedIn connections that you have. Rather, it is about how you can impact an interaction, relationship, task or community to produce a positive outcome for all.
There’s so much more to the real estate industry than selling houses and making deals. Before any of that can happen, real estate agents need to find the right clients.
Generating client leads is extremely important for running a business and maintaining sales, and real estate businesses are no exception.
Photo by Mikael Blomkvist
Maintaining a strong brand is essential for any business today. This is especially so in an increasingly crowded marketplace where you need to stand out to be remembered and trusted.
While components such as your logo or a strong mission statement may be useful, these alone do not help your brand to become a strong tool for your business’s growth.
Leaders set the tone for an entire organization. Those under management often look to them to see how they should react to difficulties.
Calm, thoughtful leadership normally goes hand-in-hand with well-planned and articulated solutions. When the world is going wild all around, excellent managers know that a measured response makes a clear difference in turning things around for the better.
Which matters more in the world of social media marketing: engagements or conversions?
Is “going viral” necessarily the best thing for your social media posts? What about interactions like reactions and comments? Or the actual number of people sending you an enquiry or purchasing your product?
As Singapore celebrates its 58th birthday, it’s a time for reflection, gratitude, and looking forward to the future.
In the midst of the festivities (NDP2023 anyone?), I find myself pondering the journey we’ve taken and the path I’ve walked professionally and personally.
In the ever-evolving landscape of the digital world, search engine result pages (SERPs) have become the heart and soul of online discovery. As internet users, we rely on search engines, and in particular, Google, to deliver accurate, relevant, and reliable information at our fingertips.
However, as Artificial Intelligence (AI) continues to assert its dominance in the technology realm, questions have emerged regarding its impact on Google’s SERPs.
In the e-commerce world, User Experience (UX) is key to engaging potential customers and converting leads into sales. The design of your website plays a huge role in sales and encouraging customer retention.
The same applies to a land-based store. In-store layout and design are about so much more than just putting your products on shelves for people to buy them.
Entrepreneurs have vibrant energy, confidence and a clear vision that gives them the boost they need to achieve their dreams. However, these passionate individuals often stand at a crossroads, contemplating the value of earning a Master of Business Administration (MBA).