Our Love-Hate Relationships with Our Phones

November 3rd, 2013   •   1 comment   


Courtesy of Business News Daily

At work or play, in sickness or in health, there is always something close to our bodies.

Want to guess what that is?

Read More


8 Ways Brands Can Win Fans

August 11th, 2013   •   no comments   


Lady Gaga‘s little Japanese Monsters show lots of brand love (courtesy of Tokyofashion.com)

No brand is an island. Especially in the age of the mobile social web.

Going it alone is foolish when competitors are hot on your heels. It can also be extremely expensive to invest continually in new product development, mass advertising, and promotions to drive sales. What’s more, there will always be a bigger fish in the ocean.
Read More


To Sell Is Human: Book Review

August 7th, 2013   •   1 comment   

Do you know that 40% of our time at work is engaged in selling, even if we’re not in sales? Or that “Bob the Builder” can be a sales trainer?

Sprinkled with discoveries from fields such as behavioural economics, life coaching, and improv acting, To Sell Is Human: The Surprising Truth About Moving Others by bestselling author Daniel H. Pink scores. Interspersed with charming anecdotes on septuagenarian Fuller Brush salesperson Norman Hall (Pink’s unsung hero who was the last such salesperson), To Sell Is Human is neatly divided into three parts.

Read More


BizAcademy Brews Brighter Future for Youths

July 21st, 2013   •   no comments   


Courtesy of Halogen Foundation Singapore

Life is challenging for youths these days. With growing competition in so many dimensions, they need to rise beyond school smarts to have a fighting chance of success in their latter years.

This is where programmes like BizAcademy comes in.

Read More


The Gamification of Work

July 17th, 2013   •   no comments   


Courtesy of Blanco River Lodge

How do you distinguish between work and play? Are they really that different?

Consider this:

Read More


Customer Sense: Book Review

July 10th, 2013   •   no comments   

Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy?

While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions.
Read More


How Crowdsourcing Grows Global Brands

June 26th, 2013   •   no comments   

“Participation is the new brand.” – Chaordix

“The future of organisations is bringing chaos and order together” – Dee Hock (founder of VISA)

Read More


Indulge Your Senses with LUPICIA Teas

June 22nd, 2013   •   1 comment   

One of the oldest beverages known to man, teas have always held pride of place in many cultures.

All around the world, festive occasions like weddings and birthdays are marked with tea ceremonies. While the English are known to obsess over their afternoon teas, many Asian cultures too have embraced tea as the healthier drink of choice. Numerous innovations like “bubble” teas and fruit teas have made this leafy libation cherished by both young and old.

Read More


Unrelenting Innovation: Book Review

June 19th, 2013   •   1 comment   

What is the secret sauce to enduring corporate innovation?

Is it the ability to introduce disruptive technologies? Are smaller companies – also known as emergents – more able to shake the market? What about religion, climate, geography, education, patents or even (gasp) luck?

Read More


Page 5 of 74« First...34567...102030...Last »