8 Ways Brands Can Win Fans

August 11th, 2013   •   no comments   


Lady Gaga‘s little Japanese Monsters show lots of brand love (courtesy of Tokyofashion.com)

No brand is an island. Especially in the age of the mobile social web.

Going it alone is foolish when competitors are hot on your heels. It can also be extremely expensive to invest continually in new product development, mass advertising, and promotions to drive sales. What’s more, there will always be a bigger fish in the ocean.
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BizAcademy Brews Brighter Future for Youths

July 21st, 2013   •   no comments   


Courtesy of Halogen Foundation Singapore

Life is challenging for youths these days. With growing competition in so many dimensions, they need to rise beyond school smarts to have a fighting chance of success in their latter years.

This is where programmes like BizAcademy comes in.

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The Gamification of Work

July 17th, 2013   •   no comments   


Courtesy of Blanco River Lodge

How do you distinguish between work and play? Are they really that different?

Consider this:

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How Crowdsourcing Grows Global Brands

June 26th, 2013   •   no comments   

“Participation is the new brand.” – Chaordix

“The future of organisations is bringing chaos and order together” – Dee Hock (founder of VISA)

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Indulge Your Senses with LUPICIA Teas

June 22nd, 2013   •   1 comment   

One of the oldest beverages known to man, teas have always held pride of place in many cultures.

All around the world, festive occasions like weddings and birthdays are marked with tea ceremonies. While the English are known to obsess over their afternoon teas, many Asian cultures too have embraced tea as the healthier drink of choice. Numerous innovations like “bubble” teas and fruit teas have made this leafy libation cherished by both young and old.

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Unrelenting Innovation: Book Review

June 19th, 2013   •   1 comment   

What is the secret sauce to enduring corporate innovation?

Is it the ability to introduce disruptive technologies? Are smaller companies – also known as emergents – more able to shake the market? What about religion, climate, geography, education, patents or even (gasp) luck?

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Is Crowdsourcing Rocking Your World?

June 9th, 2013   •   2 comments   

Well, Sean Moffitt (above), author of Wikibrands, seem to think so. And he isn’t the only one.

If you’ve followed the news, you would know that Singapore start up Pirate3D (a 3D printer maker) raised a staggering $366,763 from crowd funding platform Kickstarter just 24 hours after being listed! With almost 2,000 backers, the firm has already raised close to $770,000 in total which is way above its $100,000 target.
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Splashing Good Times at DBS Marina Regatta

May 29th, 2013   •   1 comment   

 
Ethan having a spinning good time at the DBS Marina Regatta 2013

Do you know that I was once a varsity dragon boater?

While those days were long gone, I still enjoy canoeing and paddling. I’m also drawn to carnivals that promote sports and active lifestyles. Thus, it was a no-brainer for my family and I to check out the Bay Festival last weekend at the DBS Marina Regatta 2013.

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Nothing But Green – a Company with a Conscience

May 22nd, 2013   •   3 comments   


Jacqueline Tan, founder and general manager of Nothing But Green

Founded by three mummies with a passion for sustainable living, Nothing But Green is an eco friendly retail cum F&B outlet located in the heart of the city. Stocking a wide range of organic/green/eco friendly products – baby care, personal care, household, clothing, accessories, food and more – it offers both onsite and online shopping to cater to environmentally conscious consumers.

Guided by the philosophy that “every small thing we do can save the world”, the outlet’s deli uses fresh organic ingredients in all its dishes and serves meals that suit most dietary requirements. Items on its menu include sandwiches, salads, wraps, soups as well as Asian favourites like sliced fish soup, chicken rice, and Thai green chicken curry.

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The HUB Singapore – Local Catalyst for Global Change

May 2nd, 2013   •   1 comment   

The HUB Singapore

Coworking space. Connected community. Curated events. Collaborative platform. Change catalyst.

The HUB Singapore is all of the above and more. Part of a global network of 40 HUBs with 6,000 over members around the world, the coworking space for social change agents was founded 11 months ago in May 2012. Funded with a start-up grant of $100,000 from the National Youth Council (NYC), it occupies the first and second levels of the NYC Academy building at Somerset Road.

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