Five Delicious Steps to Digital Marketing Success

5 Life Lessons from Singapore’s Haze

September 25, 2015 Blog 1 comment

5 Life Lessons from SG Haze

Breaching hazardous levels of close to 400 PSI (Pollutants Standards Index), #SGHaze is upon us yet again. In a manner eerily reminiscent of the last time PSI levels breached 300 in 2013, entire streets were shrouded in a cloaking and choking grey.

Brought about by the El Nino effects as well as the clearing of forests in the surrounding islands of Sumatra and Kalimantan by various parties, the rising pollution levels triggered emergency responses from both the Singapore Government and various organisations.


GE2015: Are Singaporeans better or worse off today?

September 9, 2015 Business and Management no comments

GE2015 logos

Which party will you vote for? (courtesy of Channelnewsasia)

Today is the last day of campaigning for all political parties for Singapore’s General Election 2015 (GE2015).

Candidates in the political parties will go all out in their rally speeches to inform, persuade and entertain their audiences. Their objective is to motivate, inspire and cajole the electorate to “vote wisely”.


7 ways to piss potential business clients off

September 4, 2015 Content Marketing 5 comments

6 Ways to Piss Potential Clients Off
Courtesy of Ace of Sales

How do account managers in agencies end up infuriating their clients? What can agencies do to avoid becoming gossip client fodder?

As a long-time marcoms director in my previous incarnation, I get approached quite frequently by advertising and marketing agencies offering all kinds of wares. They include anything from design and advertising agencies, web developers, digital marketers, PR consultancies, workshop and conference organisers to video production houses, gifts suppliers and printers.


Who should I vote for in Radin Mas [GE 2015]

September 1, 2015 Blog no comments

Radin Mas candidates

Courtesy of The Straits Times

Today, 1st of September, is Nomination Day for Singapore’s 17th parliamentary elections.

Also known as the General Elections 2015 (GE 2015), a total of 89 parliamentary seats were up for grabs. They are divided into 16 Group Representation Constituencies (GRCs) and 13 Single Member Constituencies (SMCs).

Between 11 am and 12 noon today, electoral candidates from the nine political parties as well as independent candidates have filed their nomination papers at the nine Nomination Centres located around the island.