Business and management articles | Cooler Insights

5 Reasons why Frozen is Fabulous

February 9, 2014 • Content Marketing • 1 comment

Courtesy of Disney

Disney’s latest blockbuster movie Frozen was a blast, freezing the competition in their tracks this winter.

Taking top prize at the 41st Annie Awards for best animated film, the film is nominated for two Oscars, and has heated up box offices worldwide. Costing US$300 million to make, Frozen is anticipated to generated some US$1 billion when it completes its big-screen run. The movie did so well that it helped Disney to report a 33% increase in quarterly profits and has been lauded by Disney’s CEO Bob Iger as a “turnaround for animation”.

StoryBranding: Book Review

February 6, 2014 • Content Marketing • no comments

Since time immemorial, man has been bewitched by stories.

A vital weapon in our communication arsenal, great stories represent universal truths and connects deeply with us.

Source of image

In case you don’t already know, the world of Search Engine Optimisation (SEO) is going to the birds. Or more specifically, the Hummingbird.

Announcing its brand new algorithm for search recently at its birthday, Google’s Hummingbird claims to make search more natural, contextual and human. In other words, trying to “game” the system through unrelated keywords, meta-tags, links, and other spammy devices may work less effectively in future.

Like a Virgin by Richard Branson: Book Review

January 29, 2014 • Business and Management • no comments

Courtesy of Vincent Huberta

Everybody knows Sir Richard Branson, founder of the Virgin Group.

With an estimated net worth of US$4.6 billion, Branson is financially successful beyond anybody’s wildest dreams.

Why Winners Wait

January 22, 2014 • Personal Branding • no comments

Courtesy of Healthland.Time

Have you heard of the “marshmallow test” for kids?

First conducted by American psychologist Walter Mischel in the 1960s, the experiment involved putting four-year olds in a room with a marshmallow on a plate, and testing how long they could endure before popping that sweet morsel into their mouths.

The 4 Rs, 4 Ps and 3 Laws of Marketing

January 19, 2014 • Content Marketing • 1 comment

Image source: PACEDm

Want to raise over $100,000 in Kickstarter in just nine days?

Well, you can pick up some tips from Mike Del Ponte, founder of SOMA – an aesthetically pleasing and sustainable water filtration system.

Thoughts on The Time Keeper

January 15, 2014 • Personal Branding • 3 comments

“Everything man does today to be efficient, to fill the hour? It does not satisfy. It only makes him hungry to do more. Man wants to own his existence. But no one owns time. When you are measuring life, you are not living it.”

Since time immemorial, man has always been preoccupied with optimising his use of time. He invented innumerable ways to improve efficiency, generate greater returns on time spent, and maximise mileage out of every waking minute.

10 Ways to Learn from Life

January 12, 2014 • Personal Branding • no comments

Courtesy of Marc and Angel Hack Life

Are you too cool for school? Do you loathe exam jitters?

Well, consider this. Most of the stuff we learn don’t actually hail from the hallowed halls of educational institutions. Instead, they come from our everyday encounters and experiences.