Customer Sense: Book Review

Customer Sense: Book Review

July 10, 2013 Book Reviews no comments

Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy?

While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions.


The Value of Asking

July 3, 2013 Personal Branding no comments


Courtesy of Quote Fancy

“Ask and it will be given to you; seek and you will find; knock and the door will be opened to you.” – Matthew 7:7

Quoting from the Bible, asking has always been one of the core tenets of success. Time and time again, the people who make it a point to ask (and ask regularly) are the ones who tend to do better in almost any field in life – romance, school, work, social circles, and of course spirituality.


Indulge Your Senses with LUPICIA Teas

June 22, 2013 Blog 1 comment

One of the oldest beverages known to man, teas have always held pride of place in many cultures.

All around the world, festive occasions like weddings and birthdays are marked with tea ceremonies. While the English are known to obsess over their afternoon teas, many Asian cultures too have embraced tea as the healthier drink of choice. Numerous innovations like “bubble” teas and fruit teas have made this leafy libation cherished by both young and old.


Is Crowdsourcing Rocking Your World?

June 9, 2013 Blog 2 comments

Well, Sean Moffitt (above), author of Wikibrands, seem to think so. And he isn’t the only one.

If you’ve followed the news, you would know that Singapore start up Pirate3D (a 3D printer maker) raised a staggering $366,763 from crowd funding platform Kickstarter just 24 hours after being listed! With almost 2,000 backers, the firm has already raised close to $770,000 in total which is way above its $100,000 target.