Have you used metaphors for your marketing efforts? What were the outcomes of your attempts?
An integral part of your everyday life, Analogies and Metaphors are popular storytelling methods which simplify complex ideas and imbue them with meaning. They help to make your advertisements, articles, and brand stories come alive.
What secrets does mega-retailer Walmart hold? Is low-price retailing always good for the customer or does it exert other insidious impacts on one’s lifestyles?
The answer to those questions and more are answered in the bestselling book “The Wal-Mart Effect” authored by award winning editor of Fast Company Charles Fishman. Leaving no stone unturned, Fishman’s highly readable volume dived deeply into the massive impact exerted by Walmart, and paints a sobering and sordid picture of its true influence.
Every now and then, you pick up a book which offer such a compelling new idea that you simply cannot put down. The Mesh: Why the Future of Business is Sharing by Lisa Gansky is one such title.
In an increasingly crowded, economically uncertain, and environmentally damaged world, people are becoming increasingly wary about the financial and personal burden of buying and owning stuff.
Images courtesy of Celebritize Yourself
Are you keen to be better known and respected in your field of expertise?
Have you wondered how seemingly ordinary folks – policeman, plumbers, teachers and housewives – have risen to become well known household names?
Gary Vaynerchuk has been “crushing” it ever since he was a teenager helping out in his family’s wine business. And his latest book shows how he does it.
Written by the straight-talking serial entrepreneur and founder of Winelibrary.com, The Thank You Economy presents a no-holds-barred approach to how businesses can leverage on the power of social media.
By now, many of you would have heard of buzz and viral marketing, experiential marketing, and the art of conversational marketing.
Some of you may have also learned about three of the most important marketing ideas in the 2010s (and 2020s): creating a Purple Cow, pushing an idea over the Tipping Point, and the almost religious need to use social media in marketing.
“We cannot change the cards we are dealt, just how we play the hand.” – Randy Pausch (RIP 25 July 2008)
I first blogged about Carnegie Mellon Professor Randy Pausch back in 28 July 2008, 3 days after his death from pancreatic cancer. So moved was I by the video of his last lecture (do watch it if you haven’t done so), that I bought the book. Of course, this was way before the recent death of the more famous Steve Jobs of Apple.
Fantastic Beasts – the newest phenomenon from the wizarding world of Harry Potter (Image from Geek Tyrant)
Have you watched the latest blockbuster movie Fantastic Beasts and Where To Find Them?
J.K. Rowling’s latest installment – a prequel to the much beloved Harry Potter series – swept cinemas around the world with much critical acclaim. Based on a 2001 book written under her pen name Newt Scamander, it is the newest piece of the Harry Potter universe.
Creators of the highly popular book Freakonomics, hosts of the Freakonomics radio podcasts, University of Chicago economist Steven D. Levitt and New York Times journalist Stephen J. Dubner join forces yet again in Superfreakonomics. Written in the same fast-paced and witty style, the authors combed through prodigious scientific and research data to present findings that astound, amaze and amuse.
Tackling the fields of behavioural economics, criminology, psychology, sociology and other fields, Superfreakonomics examines taboo topics and sheds new light – and answers – while challenging conventional wisdom. Reading through the easily digestible volume, one learns why walking drunk is more dangerous than driving drunk (shorter average number of miles before accidental death), why department store Santas are like prostitutes (seasonal demand), and how capuchin monkeys actually behave like humans when given the right monetary incentives!
Published in 2009, Mitch Joel’s book on business strategy in the age of social media titled Six Pixels of Separation is a laudable effort to tie in the disparate threads of the online world for those keen to experiment in this space.
Covering a broad expanse of concepts and ideas – from crowdsourcing, community building, content creation, to platform specific strategies – the book provided a good introduction to the world of social media and digital engagement.