12 Vital Jobs in Great Content Marketing Teams

May 23rd, 2017   •   no comments   

Content Marketing Team

Designed by Freepik

Content marketing is fast becoming the most important strategy for companies these days.

Companies of all sizes – from one-man startups to sprawling MNCs – are tapping on the power of customer-centric content to generate brand awareness, attract leads and drive sales.
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How To Build a Social Brand Which Customers Love

May 18th, 2017   •   1 comment   

the-brand-flip-book

Courtesy of The Liquid Agency

Your customers are no longer responding to your efforts. And that’s freaking you out.

In the past, customers are known as “consumers”. They are considered “segments” to be “targeted” through a military-like process of “strategic” marketing.
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How to Craft Online Marketing Copy That Sells

April 25th, 2017   •   1 comment   

how-to-craft-high-converting-online-sales-copy

The single biggest challenge faced by many online marketer and sales persons: They cannot write or design for nuts.

And that is a major problem in today’s copy-centric digital age.
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19 Common Mistakes in Social Media Marketing

April 19th, 2017   •   1 comment   

Common Mistakes in Social Media Marketing

Original Image by Freepik

Social media marketing is a marathon, not a sprint.

Unlike traditional forms of marketing, sustained and enduring success in social media marketing can only be achieved by observing a disciplined regime over a long time frame.
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Content Marketing 101: Mapping Your Buyer’s Journey

April 5th, 2017   •   3 comments   

Content marketing is now one of the most important strategies in marketing. Unfortunately, it may also confuse the heck out of you.

What types of content should you publish and distribute? When, how and where should these be presented to your target audiences?
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How To Craft Effective Copy Using the PASTOR Framework

March 22nd, 2017   •   no comments   

effective-copywriting-tips-from-a-pastor_

Courtesy of Ray Edwards

Do you know that on the average web page, users have time to read at most 28% of the words during an average visit? Or that 20% is more likely?

With such a short attention span, every single word on your website needs to perform. Which means that you need to master the art and science of copywriting.
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Brand Storytelling: How to Hit The Bull’s Eye

March 15th, 2017   •   2 comments   

Is your brand story as compelling as The Hunger Games? (source of image)

Struggling to grab the attention of your prospect? Finding it a challenge to attract customers to your business?

Perhaps you’ve been telling the wrong story – if at all.

Thanks to a recent episode of the terrific Perpetual Traffic podcast, I learned how we can craft a compelling story to capture the hearts – and wallets – of our audiences.
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Creating Social Media Content: A Winning Schedule

March 6th, 2017   •   no comments   

how-to-schedule-your-social-media-content

Social media marketing isn’t a 100-metre dash. Nor can you pump-prime it with a sudden burst of creativity.

No amount of boosting with Facebook or Google Ads can elevate your influence from zero to 100 if you slacked an entire year without creating any fresh content.
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Latest Digital Marketing Insights for 2017

February 28th, 2017   •   2 comments   

Designed by Freepik

Do you know that customer experience still rules in 2017? Or that companies are putting more of their money behind content and social media marketing?

Published in conjunction with Adobe, Econsultancy’s latest APAC Digital Trends report for 2017 revealed that 23% of companies placed the highest emphasis on creating ‘valuable’ customer experiences.
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11 Must-Do Content Pieces in Digital Marketing

February 15th, 2017   •   1 comment   

11 Must Do Content Pieces in Digital Marketing

Designed by Freepik

Great content is the hallmark of effective digital marketing.

Like the petrol which fuels your car engine, effective content powers your online marketing. It also helps to move your customers along their buyer’s journey, and draws them nearer towards making a purchase.
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