32 Content Tactics To Boost Your Social Media Engagement

March 22nd, 2018   •   no comments   

30 Content Tactics to Boost Social Media Engagement

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Size does not matter to social media marketers anymore. Well, at least not as much as it used to.

With social media platforms like Facebook, Twitter, Instagram and LinkedIn tweaking their algorithms to show users highly relevant content, there are two ways to ensure success on social media:
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10 Ways To Trigger Creativity In Content Marketing

March 15th, 2018   •   no comments   

Original image by Freepik

“The only thing worse than being talked about is not being talked about.” – Oscar Wilde

Being talked about is the holy grail for content marketers in today’s attention starved age. You need to produce articles, infographics, videos and social media posts which are not only searchable but shareable.
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These 5 Whys Will Boost Your Content Marketing

March 1st, 2018   •   no comments   

toyota photo

Photo by JeepersMedia

Since time immemorial, we have been mesmerized by the “Whys”.

Remember when you were last spoke to a three or four year old? What were the questions which she loved to keep asking, ad infinitum, till it drove you crazy?
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10 Social Media Marketing Tactics To Grow Your B2B Business

February 21st, 2018   •   1 comment   

B2B Business Leader

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Do you know that 84% of C-level/vice president executives use social media to support purchase decisions?

Or that 80% of leads generated from social media comes from LinkedIn?
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How GE Wins in Global Content Marketing

February 1st, 2018   •   no comments   

GE Penny Shone Content Marketing Interview

How do global B2B leaders like General Electric (GE) manage their content marketing efforts? What steps do they take to ensure success?

Thanks to ACMA (The Asia Content Marketing Association), I learned a thing or two about how a global company like GE successfully managed its content marketing efforts in different markets around the world.
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Content Marketing Strategies: Useful Insights From LinkedIn

January 26th, 2018   •   2 comments   

LinkedIn Content Marketing Be First Be Best Be Different

Daniel Hotchuli and Claire Austin from LinkedIn

Are you using the best content strategy for your target audience? How do you use content to build awareness, engage your audience and drive conversions?

These insights and more were shared at a recent talk organised by the Asian Content Marketing Association (ACMA) in collaboration with LinkedIn.
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7 Content Marketing Tactics To Boost Your Website Conversions

January 24th, 2018   •   no comments   

Website Conversion Content Marketing

What can you do improve conversion on your website? How should you optimize your copy and designs to increase opt-ins and purchases?

In our digital and mobile-first world, having a well-designed and User Experience (UX) optimized website is an absolute must. 
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3 Customer-Focused Content Strategies To Grow Your Brand

January 10th, 2018   •   no comments   

Happy Customers and Employees

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Do you know that there are only three main reasons for your customers to go online?

Identifying what these reasons are and crafting content which meets your customer’s unmet needs can help your brand to stand out.
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10 Fabulous Content Marketing Ideas for Fashion Brands

January 4th, 2018   •   no comments   

Content marketing for fashion brand

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Traditional retail is dying. And the prognosis is dire for small independent fashion boutiques.

Faced with global competition from e-commerce giants like Alibaba as well as numerous blogshops, traditional fashion retailers find it a struggle to stay afloat.
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Crack The Code On Facebook Advertising

December 29th, 2017   •   no comments   

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Facebook is the biggest social media channel in town. However, Instagram is catching up, and new platforms are attempting to rise and take some of the limelight, like Snapchat and newcomer Gab.ai.

For now, however, Facebook remains a firm favorite. However, that doesn’t mean it’s all plain sailing for businesses looking to draw in traffic and sales.
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