7 Magical Lessons in Creativity from Elizabeth Gilbert

September 21st, 2017   •   no comments   

Image from Charm Magazine

When was the last time you did something truly creative? How did it feel?

Whichever profession you are in, you will experience days of creative famine. These are the horrifying days when you feel stuck in a rut, unable to cough out anything faintly imaginative or intriguing.
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The Pros and Cons of Social Media Marketing

September 13th, 2017   •   no comments   

Designed by Freepik

The best thing about social media marketing is that it blends the art of creativity with the science of data.

Wish to know what’s the worst thing about social media marketing? Yep, that it blends the art of creativity with the science of data!
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10 B2B Blogging Best Practices To Generate Business Leads

August 30th, 2017   •   no comments   

Business Blog Best Practices

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If a tree falls in a forest and no one is around to hear it, does it make a sound?

Likewise, a well-crafted Business to Business (B2B) blog or website with great content is futile if you do not get any visitors.
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10 Things You Are Doing Wrong in Content Marketing

July 17th, 2017   •   1 comment   

content marketing mistakes

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Content marketing isn’t sugar and spice and everything nice.

Like any other digital marketing strategy, you’ll need to be mindful of the caveats of using content to generate awareness, attract leads, trigger sales, and nurture advocacy.
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Create Winning Facebook Ads with These 7 Tips

June 22nd, 2017   •   no comments   

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What I’m going to share with you may blow your mind. Especially if you’re a consumer psychology geek like me.

Before I begin, let me share that I’m a huge fan of Digital Marketer and their Perpetual Traffic podcast. Each week, I’ll tune in and listen to their awesome podcast and learn something new about Facebook advertising or other dimensions of paid traffic.
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Content Marketing 101: Six Questions You Must Ask

June 15th, 2017   •   2 comments   

Content Marketing Questions to Ask

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Do you know that adopters of content marketing experience six times as many conversion as non adopters?

Or that content marketing not only costs 62% less than outbound marketing, but brings in more than three times as many leads?
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12 Vital Jobs in Great Content Marketing Teams

May 23rd, 2017   •   2 comments   

Content Marketing Team

Designed by Freepik

Content marketing is fast becoming the most important strategy for companies these days.

Companies of all sizes – from one-man startups to sprawling MNCs – are tapping on the power of customer-centric content to generate brand awareness, attract leads and drive sales.
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How To Build a Social Brand Which Customers Love

May 18th, 2017   •   1 comment   

the-brand-flip-book

Courtesy of The Liquid Agency

Your customers are no longer responding to your efforts. And that’s freaking you out.

In the past, customers are known as “consumers”. They are considered “segments” to be “targeted” through a military-like process of “strategic” marketing.
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How to Craft Online Marketing Copy That Sells

April 25th, 2017   •   1 comment   

how-to-craft-high-converting-online-sales-copy

The single biggest challenge faced by many online marketer and sales persons: They cannot write or design for nuts.

And that is a major problem in today’s copy-centric digital age.
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