Posts Under: Content Marketing

10 Ways to Use Visuals in Content Marketing

March 1, 2016 Content Marketing 3 comments

10 Ways to Use Visuals in Content Marketing

Courtesy of Business 2 Community

Do you know that 90% of the information transmitted to the brain is visual? Or that visuals are processed 60,000 times faster than text?

In the age of high definition screens of all sizes – from 2 inch smart watches to 50 inch television monitors – visual content rules. This fact is further cemented by the meteoric rise of the image-based threesome in social media – Instagram, Pinterest and Tumblr.


5 Keys to Creativity [Book Review of “Ignore Everybody”]

February 18, 2016 Content Marketing 1 comment

Ignore Everybody

Have you felt your creativity drying up? You know, that awful feeling of hitting the wall and getting a writer’s or artist’s block?

Well, dive into the wacky illustrated world of Hugh MacLeod, author of Ignore Everybody – And 39 Other Keys to CreativityCreator of the hugely popular Gaping Void cartoons and a copywriter in Madison Square Avenue, MacLeod dishes out lots of mantras in the slim volume.


How Social Media Influencers Do Content Marketing

February 10, 2016 Content Marketing no comments

How Social Media Influencers use Content in Marketing

Do you recognise these social media influencers? (Courtesy of Economic Times India)

How do bloggers, YouTubers, Instagrammers and other social influencers use content to market themselves? Are there any useful lessons which we can learn?

Avid producers of social media content, influencers often deploy their skills in writing, photography, videography and design to grow an audience. Honing their talents over time, they know how to push the right content buttons to grow their fan base.