When Content Marketing Becomes Spam

February 6th, 2015   •   no comments   


Noooo! My content isn’t spam! (Courtesy of Good Karma Host)

Are you a content marketing spammer?

There is a fine thin line between producing useful content and generating useless spam. While some of us do appreciate information that helps us to solve our problems, or increase our pleasure, others may find a continuous stream of irrelevant content interruptive and irritating.
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Social Media Drove Almost a Third of Web Traffic

February 1st, 2015   •   1 comment   

Social Media versus Search

Social media has officially trumped Search as the main source of traffic to websites! Well, at least according to Shareaholic.

In their latest report on social media traffic trends, Shareholic updated that social media platforms like Facebook, Pinterest, Twitter and others were responsible for driving 31.24% of overall traffic to websites in December 2014. This was a sizable 22.71% increase over the same period last year.
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7 Reasons Why Artsy Rocks The Art World

January 27th, 2015   •   1 comment   

Michael Jackson and Bubbles

Do you love art? I certainly do. Especially works like Jeff Koons’ Michael Jackson and Bubbles (courtesy of Artsy).

While I’m not an art collector myself, I enjoy visiting art galleries and museums. I relish uncovering the rich and multi-layered narratives behind each and every artwork, immersing myself in aesthetic experiences which transport me from the ordinary to the sublime.
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Online Consumer Behaviours – Insights from a Psychologist

January 25th, 2015   •   2 comments   

Online Consumer Behaviours - Insights from a Psychologist Nathalie Nahai the web psychologist (courtesy of Waggener Edstrom)

Do people behave differently online and offline? What makes us so addicted to Facebook, email and Twitter?

In an interesting podcast episode of Mitch Joel’s Six Pixels of Separation, web psychologist Nathalie Nahai, author of the book Webs of Influence, revealed how online platforms, mobile technologies and social networks converge to influence consumer behaviours.
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15 Facebook Marketing Tips for Chinese New Year

January 21st, 2015   •   1 comment   

Facebook Singapore CNY Statistics

Chinese New Year is just around the corner.

As shops continuously blast Chinese New Year (CNY) songs, are you planning any Facebook marketing initiatives this holiday season? With 3.6 million people in Singapore on Facebook every month – 3.2 million on mobile – we certainly cannot ignore this marketing channel.
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Six Pillars of Content Marketing

January 11th, 2015   •   1 comment   

6 Pillars of Content Marketing
Courtesy of Socialbrite

What are the ingredients of a good content marketing strategy? How can one differentiate one’s business through content marketing?

After reading and listening to a tonne of content on blogs, podcasts, and videos, I believe that successful content marketing is predicated on 6 key ingredients. Taken together, they can raise the chances of success in any content marketing endeavour.
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Twitter Is Not a Strategy: Book Review

January 7th, 2015   •   1 comment   

Twitter Is Not a Strategy

How do we build strong brands in the digital age? Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity?

Chairman of JWT Asia Pacific Tom Doctoroff provides compelling answers to these burning questions in his latest book Twitter Is Not A Strategy. Author of the book What Chinese Want, Tom argues in his new book that “new-media cleverness” cannot be a panacea for marketing. Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic.
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The ABCs of Influencer Marketing

January 4th, 2015   •   1 comment   

Singapore top bloggers

Do you recognise these social influencers? (courtesy of The Influencer Media)

How do brands works with social media influencers? How do you choose the right influencers for your brand?

By now, you would be familiar with the ongoing saga involving Xiaxue, Gushcloud, and SMRT Feedback Ltd (an online vigilante Facebook account). Following from this, Sunday Life (The Straits Times) published an article on influencers and what they do for brands. Describing how businesses work with online “influencers”, the paper described how these young Singaporeans can generate value for themselves by virtue of how well they “influence” the buying behaviours of their fans on social networks.
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Mastering Persuasion in Sales, Advertising and PR

December 14th, 2014   •   2 comments   

Master Persuader Zig Ziglar
Sales guru Zig Ziglar was a master in persuasion (courtesy of Attitudes 4 Innovation)

Persuasion is a huge part of our every day lives. It is a major aspect of human-to-human interactions at work, play or school.

Without it, we are unable to get what we want in our interactions with people.  And that certainly sucks.
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Content Rules: Book Review

December 9th, 2014   •   1 comment   

Content Rules Book Cover

Content is king! Content rules!

Yeah, we know that already. Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon.

However, how do we tap this rising trend? More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”?
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