How to Master SEO for WordPress

April 28th, 2015   •   7 comments   

Wordpress SEO Success

For a long time, I thought I knew what Search Engine Optimization (SEO) was all about.

I mean, isn’t it about stuffing keywords in your website content? That is, incorporating them in the headlines, sub-headlines and body copy of your blog posts ad nauseum. And perhaps one should also stuff one’s web pages with numerous meta tags and descriptions?
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Social Physics – A New Science of Influence

April 20th, 2015   •   1 comment   

Social Physics Influencer Marketing
Sandy Pentland of MIT (courtesy of MIT)

Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics?

Enter Social Physics, a concept coined by MIT Professor Alex “Sandy” Pentland. Director of the Human Dynamics Laboratory, Pentland’s book Social Physics: How Good Ideas Spread – The Lessons from New Science proposes a new theory of human social interaction.
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Are You a Memejacking Linkbaiting Troll?

April 15th, 2015   •   1 comment   

Link Bait Troll

Do you feel that your content marketing efforts aren’t paying off? Wonder why your social media marketing efforts aren’t bearing fruit?

Well, the online competition for attention is ferocious these days, especially when you’re up against a sea of memejacking, linkbaiting trolls.
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Serendipitous Content Marketing

April 12th, 2015   •   no comments   

serendipitous marketing cooler insights

The ubiquity of social technologies and mobile devices have given rise to an interesting paradox.

We can now pinpoint with deadly accuracy who, where, when, and how consumers behave. Thanks to the assortment of sensing, tracking and predictive technologies, consumers’ every action can be accurately and meticulously mapped.
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The Art of Social Media [Book Review]

April 9th, 2015   •   no comments   

The Art of Social Media

Courtesy of Artillery

Do you want to rock your social media marketing game? Keen to learn from the legendary Guy Kawasaki?

If so, check out The Art of Social Media co-authored by Guy Kawasaki and Peg Fitzpatrick.
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Six Ways to Craft Killer Content in Marketing

April 7th, 2015   •   7 comments   

Air Asia Phuket Advertisement
Air Asia knows a thing or two about catching attention (source of image)

Let’s face it. We have all hit the content marketing wall.

Writers of all stripes and affiliations know what I mean. Your brain freezes. Your fingers stiffen. Your energy levels dip.

How are you going to deliver that compelling piece of customer-focused content?
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Influencer Marketing Ethics in Singapore

March 22nd, 2015   •   1 comment   

influencer-marketing-ethics-in-singapore

Source of image

How should social media influencers act when faced with a moral dilemma? What is considered ethical and unethical in influencer marketing?

As I’ve previously blogged before in Who’s Your Influencer, online influencers are individuals who can “influence” the purchase decisions of others by virtue of their authority, knowledge, reputation or “likability”.
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How I Doubled My Instagram Followers in 3 Months

March 10th, 2015   •   7 comments   

coolinsights Instagram Profile

Want to grow your brand’s Instagram account? Wish to dramatically improve your Instagram influence?

Well, I am going to show you how I organically grew my Instagram followers from 550 to almost 1,070 in three months. All without spending a single cent.

Before I do that, however, let us first look at why Instagram matters.
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Digital Marketing Trends: Key Insights in 2015

March 4th, 2015   •   no comments   

Personalisation and Customer Experience 2015

What is the single most exciting digital marketing opportunity in 2015?

Nope, it isn’t about generating great content. Neither is it mining mountains of big data, or optimizing social media channels.

Rather, customer experience is the holy grail for digital marketers this year. At least according to Adobe and Econsultancy’s Digital Trends 2015 report.
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Why Businesses Must Act Like Media

March 1st, 2015   •   no comments   

Why Businesses Must Act Like Media
Do all businesses need a media arm like Red Bull? (courtesy of Red Bull Media House)

Paid. Earned. Owned.

In the social age, these are the three forms of media that every business should take note of. Collectively, these social channels allow you to inform, educate, persuade, and transact with your customers. They also form the foundations upon which content marketing is built upon.
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