Build Your Personal Brand through Content Marketing

August 20th, 2015   •   no comments   

Building Personal Brand with Content Marketing

Source of image

Do you spend a lot of time online? Have you written, commented on, shared and tweeted lots of content on social media?

If so, what are you doing to build your personal brand?

I know I know. You already have a day job. You are already busting your guts for your company.

How can you possibly have any bandwidth to build your personal brand using content?
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Native Advertising: What You Need To Know

August 17th, 2015   •   2 comments   

Howard Gossage - Nobody Reads Ads Cooler Insights.jpg

What is native advertising or native ads? How can content marketers make use of native ads?

First and foremost, native advertising is fast growing.

In a report from Contently, marketers are envisaged to spend US$4.3 billion on native ads in 2015. An increase of 34 percent over 2014, this is forecasted to balloon to US $8.8 billion by 2018.
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How FAQs can rock your content marketing

August 10th, 2015   •   no comments   

 FAQs  photo

Photo by photosteve101

Imagine that you are working feverishly on a document. Suddenly, the programme you are using shuts down, apparently without any rhyme or reason.

Aargh! What should you do?
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8 Marketing Lessons from Star Wars: The Force Awakens

July 22nd, 2015   •   3 comments   

Star Wars The Force Awakens

Carrie Fisher, Mark Hamill and Harrison Ford reprise their roles in The Force Awakens (Photo by Kevin Winter/Getty Images)

18 December 2015 is going to be a day to remember. For Star Wars fans around the world, it will be the day when Star Wars Episode VII: The Force Awakens is released in cinemas around the world.

Already touted as the movie event of the year, Star Wars: The Force Awakens is part of an epic space opera film originally created by George Lucas. Directed by J. J. Abrams, the 7th installment in the episodic Star Wars film series will star John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, and the original cast members Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker.
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How to Optimize Your Content Marketing

July 16th, 2015   •   no comments   

Optimize - Attract Customers Through SEO, Social Media and Content Marketing

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts?

Answer: Adopt a customer-centric content marketing strategy which incorporates search and social media optimization.
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Inbound Marketing 101: A Beginner’s Guide

June 18th, 2015   •   no comments   

Inbound Marketing

Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI?

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.
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How Influencers Evolved in the Digital Age

June 9th, 2015   •   no comments   

How Influencers Evolved in the Digital Decades
Orginal image courtesy of The Drum

How have social influencers changed over the years? What impact does technology play on the evolution of influence?

I asked myself this question as I reflected on how much things have changed over the past two decades. 
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The 3 Ts of the Social Age

June 4th, 2015   •   no comments   

The 3Ts of the Social Age
Courtesy of Drew’s Marketing Minute

Truth. Transparency. Trust.

These 3 Ts are the cornerstones of business, leadership and management. They also make good business sense in the social age – one where reputation, authority and influence matters more than slick advertising or clever creatives.
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6 Linguistic Tricks that Stick

May 29th, 2015   •   no comments   

6 Linguistic Tricks That Stick

Can you guess what the above image is saying? (courtesy of Kritter5X)

Wonder why certain content dazzles and sparkles while others taste flatter than a day old beer?

The secret lies in how words are orchestrated to create a perfect symphony.
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8 Ways To Grow Your Social Influence

May 25th, 2015   •   2 comments   

Taylor Swift Social Influencer
How would Taylor Swift grow her social influence? (courtesy of Hypable)

Can anybody become a social influencer these days? What are the steps needed to build your personal brand online?

Well, the world isn’t quite the same as before.
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