Six Pillars of Content Marketing

January 11th, 2015   •   1 comment   

6 Pillars of Content Marketing
Courtesy of Socialbrite

What are the ingredients of a good content marketing strategy? How can one differentiate one’s business through content marketing?

After reading and listening to a tonne of content on blogs, podcasts, and videos, I believe that successful content marketing is predicated on 6 key ingredients. Taken together, they can raise the chances of success in any content marketing endeavour.
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Twitter Is Not a Strategy: Book Review

January 7th, 2015   •   1 comment   

Twitter Is Not a Strategy

How do we build strong brands in the digital age? Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity?

Chairman of JWT Asia Pacific Tom Doctoroff provides compelling answers to these burning questions in his latest book Twitter Is Not A Strategy. Author of the book What Chinese Want, Tom argues in his new book that “new-media cleverness” cannot be a panacea for marketing. Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic.
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The ABCs of Influencer Marketing

January 4th, 2015   •   1 comment   

Singapore top bloggers

Do you recognise these social influencers? (courtesy of The Influencer Media)

How do brands works with social media influencers? How do you choose the right influencers for your brand?

By now, you would be familiar with the ongoing saga involving Xiaxue, Gushcloud, and SMRT Feedback Ltd (an online vigilante Facebook account). Following from this, Sunday Life (The Straits Times) published an article on influencers and what they do for brands. Describing how businesses work with online “influencers”, the paper described how these young Singaporeans can generate value for themselves by virtue of how well they “influence” the buying behaviours of their fans on social networks.
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Mastering Persuasion in Sales, Advertising and PR

December 14th, 2014   •   2 comments   

Master Persuader Zig Ziglar
Sales guru Zig Ziglar was a master in persuasion (courtesy of Attitudes 4 Innovation)

Persuasion is a huge part of our every day lives. It is a major aspect of human-to-human interactions at work, play or school.

Without it, we are unable to get what we want in our interactions with people.  And that certainly sucks.
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Content Rules: Book Review

December 9th, 2014   •   1 comment   

Content Rules Book Cover

Content is king! Content rules!

Yeah, we know that already. Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon.

However, how do we tap this rising trend? More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”?
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The Mindful Marketer: Book Review

December 1st, 2014   •   1 comment   

the-mindful-marketer-book-cover

How can marketers navigate an “always on” digital world? Can we achieve greater balance and control of our work and personal lives?

Yes we can! At least according to Lisa Nirell in her latest book “The Mindful Marketer”.

Part self-help book, part management manual, The Mindful Marketer is packed with practical and useful advice for senior marketers of all stripes. Drawing wisdom from diverse sources – Buddhism, organisational behaviour, psychology, digital marketing and much more – it covers the breadth and depth of scenarios in the working life of a marketer.
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How to Storify Your B2B Business

November 25th, 2014   •   no comments   

How to Storify Your B2B Business

Content marketing and social storytelling are the new pink.

If you can’t tell, you can’t sell.

Global businesses like Coke, Amazon, Hyatt, Red Bull, Starbucks and Ben & Jerry’s have successful used content marketing and social storytelling to captivate audiences, grow communities and deepen brand affiliations.
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Yahoo! Showcases Short Films with Fast Flicks

November 22nd, 2014   •   no comments   
The three finalists of Yahoo Fast Flicks (sitting) with judges Zhang Wenjie, Mike Wiluan and Eric Khoo

The three finalists of Yahoo Fast Flicks (sitting) with judges Zhang Wenjie, Mike Wiluan and Eric Khoo

Internet giant Yahoo! is quite a different company these days.

Anchored on its four pillars of growth – mobile, social, native advertising, and videos – the California based company focuses more of its energies these days on creating and curating digital content offered through its multiple online and social platforms. By doing so, it seeks to attract more audiences and advertisers.
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Brand Media Strategy – Book Review

November 19th, 2014   •   no comments   

Brand Media Strategy Book

How do we combine the discipline of media planning with cutting edge developments in the digital age?

Well, Antony Young of the Water Cooler Group seem to have the answer. In the second edition of his book Brand Media Strategy, Antony delves deep into the discipline of integrated communications planning, showing us how we can develop a strategic and holistic plan to drive brand marketing across all media touch points – traditional, experiential, digital and word of mouth.
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Top Social Media Brands in Singapore – Oct 2014

November 16th, 2014   •   no comments   

Do you know that telcos are the most “socially devoted” brands in Singapore? Or that an infant milk powder brand has the greatest engagement rate for its Facebook posts?

These interesting insights and more were revealed by social listening and analytics software as a service provider Social Bakers in their October report charting out Singapore’s social media scene. Delivered in the form of a detailed infographic, Social Bakers’ report highlighted the top industries and brands engaged in Facebook, Twitter and YouTube.
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