19 Common Mistakes in Social Media Marketing

April 19th, 2017   •   4 comments   

Common Mistakes in Social Media Marketing

Original Image by Freepik

Social media marketing is a marathon, not a sprint.

Unlike traditional forms of marketing, sustained and enduring success in social media marketing can only be achieved by observing a disciplined regime over a long time frame.
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Content Marketing 101: Mapping Your Buyer’s Journey

April 5th, 2017   •   3 comments   

Content marketing is now one of the most important strategies in marketing. Unfortunately, it may also confuse the heck out of you.

What types of content should you publish and distribute? When, how and where should these be presented to your target audiences?
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How To Craft Effective Copy Using the PASTOR Framework

March 22nd, 2017   •   no comments   

effective-copywriting-tips-from-a-pastor_

Courtesy of Ray Edwards

Do you know that on the average web page, users have time to read at most 28% of the words during an average visit? Or that 20% is more likely?

With such a short attention span, every single word on your website needs to perform. Which means that you need to master the art and science of copywriting.
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Brand Storytelling: How to Hit The Bull’s Eye

March 15th, 2017   •   2 comments   

Is your brand story as compelling as The Hunger Games? (source of image)

Struggling to grab the attention of your prospect? Finding it a challenge to attract customers to your business?

Perhaps you’ve been telling the wrong story – if at all.

Thanks to a recent episode of the terrific Perpetual Traffic podcast, I learned how we can craft a compelling story to capture the hearts – and wallets – of our audiences.
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Creating Social Media Content: A Winning Schedule

March 6th, 2017   •   no comments   

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Social media marketing isn’t a 100-metre dash. Nor can you pump-prime it with a sudden burst of creativity.

No amount of boosting with Facebook or Google Ads can elevate your influence from zero to 100 if you slacked an entire year without creating any fresh content.
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Latest Digital Marketing Insights for 2017

February 28th, 2017   •   2 comments   

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Do you know that customer experience still rules in 2017? Or that companies are putting more of their money behind content and social media marketing?

Published in conjunction with Adobe, Econsultancy’s latest APAC Digital Trends report for 2017 revealed that 23% of companies placed the highest emphasis on creating ‘valuable’ customer experiences.
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11 Must-Do Content Pieces in Digital Marketing

February 15th, 2017   •   3 comments   

11 Must Do Content Pieces in Digital Marketing

Designed by Freepik

Great content is the hallmark of effective digital marketing.

Like the petrol which fuels your car engine, effective content powers your online marketing. It also helps to move your customers along their buyer’s journey, and draws them nearer towards making a purchase.
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How To Build Successful Landing Pages That Convert

January 31st, 2017   •   no comments   

how-to-build-landing-pages-that-convert

Do you know what a landing page is? Or how it can help you to increase leads and generate sales?

Contrary to popular belief, landing pages are not “microsites”. Nor should they merely be any page on your website where your products and services are described.
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8 Common Mistakes in Marketing Automation

January 26th, 2017   •   4 comments   

8 reasons why marketing automation fails

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Automation is the secret to higher productivity. And marketing automation should help marketers like you to boost yours.

Unfortunately, many companies do not understand how marketing automation works.
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How To Boost Your Social Media Marketing Performance

January 18th, 2017   •   no comments   

Social Media Marketing Performance

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“Social media marketing is just bull****! You can’t get anything tangible there.”

Ever heard a statement like this being uttered by your boss? Well, you are not alone.
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