What Movie Trailers Can Teach You About Marketing Content

December 27th, 2016   •   no comments   

movies-marketing-content

What do the movie trailer for Rogue One and marketing content have in common? (courtesy of Star Wars YouTube)

Do you enjoy watching movies? I certainly do.

What about the trailers, teaser ads, and other pre-publicity marketing materials which Hollywood Studios roll out? I’m sure many of them grip your attention like a vice – especially huge blockbusters like the Marvel and Star War series!
Read More


Will Content Marketing Kill Your Business?

December 20th, 2016   •   no comments   

Will Content Marketing Kill Your Business

One of the greatest objections to content marketing which I’ve heard repeatedly is this:

Wouldn’t content marketing erode my competitive advantage?
Read More


9 Fabulous Online Marketing Ideas for Christmas

December 4th, 2016   •   no comments   

fabulous-online-marketing-ideas-for-christmas

It’s the most wonderful time of the year!

Everybody is in a festive mood as work winds down during the Christmas season. With the bounty of year-end bonuses plus the long stretch of holidays, your customers could be in the right frame of mind to spend. 
Read More


Revisiting Advertising’s Golden Rule

November 29th, 2016   •   no comments   

should-you-still-be-selling-the-sizzle

Courtesy of Perko’s

“Sell the Sizzle, not the Steak”

Everybody in the world of advertising would have heard of advertising guru Elmer Wheeler’s famous saying. It is considered by many to be one of the most beloved mantras in the world of marketing.
Read More


12 Copywriting Tricks To Trigger Buying

November 23rd, 2016   •   no comments   

12 Copywriting Tips to Trigger Buying

Designed by Freepik

Copywriting is one of the most important skills a marketer should learn.

While a picture may paint a thousand words, it is the arrangement of text on a piece of content which triggers customer action. And hopefully lead to the sale.
Read More


7 ways to do lead generation for your business

November 14th, 2016   •   1 comment   

7-ways-to-generate-leads

Have you felt that your pipeline of leads are drying up? Wonder how you can bring in more clients for your business?

Well, help is here!
Read More


9 Ways Neuromarketing Can Boost Your Sales

November 7th, 2016   •   no comments   

9-winning-ways-to-sell-using-neuromarketing

Hit the “buy button” in your consumer’s brain. That’s the goal of every consumer marketer – dead or alive.

However, it isn’t easy to know what goes on inside the brains of your target audiences. Until now…
Read More


What David Copperfield can Teach You about Marketing

October 24th, 2016   •   1 comment   

What David Copperfield can Teach You About Marketing
Source of image

Spellbound and mesmerised, the audience stared mouth agape as David Copperfield entered a coffin like box.

His lovely assistant grabbed a couple of mean looking swords. One by one, she pierced them into the box.
Read More


SEO Friendly Content: a Step-by-Step Guide

October 18th, 2016   •   no comments   

SEO Friendly Content a Step-by-Step Guide

Source of icon image

Keen to improve long-term traffic for your website? Wish to boost your content marketing efforts through Search Engine Optimization (SEO)?

Perhaps its time for you to create content that is more SEO friendly.
Read More


Sharpen Your Brand Story With This Easy Formula

October 12th, 2016   •   no comments   

Create Business Storytelling Magic with ABT

Courtesy of Imagination.com

Driven and ambitious, you were one of the stars in your company. You excelled in whatever you do, and are well liked by your boss, colleagues and subordinates.

But one day, dark clouds rumbled. Your company was acquired by a global MNC.

Due to “surplus headcount”, many of your colleagues were made redundant. Rumour even has it that your job is next on the line!
Read More


Page 2 of 2012345...1020...Last »