Brand Storytelling: How to Hit The Bull’s Eye

March 15th, 2017   •   2 comments   

Is your brand story as compelling as The Hunger Games? (source of image)

Struggling to grab the attention of your prospect? Finding it a challenge to attract customers to your business?

Perhaps you’ve been telling the wrong story – if at all.

Thanks to a recent episode of the terrific Perpetual Traffic podcast, I learned how we can craft a compelling story to capture the hearts – and wallets – of our audiences.
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Creating Social Media Content: A Winning Schedule

March 6th, 2017   •   no comments   

how-to-schedule-your-social-media-content

Social media marketing isn’t a 100-metre dash. Nor can you pump-prime it with a sudden burst of creativity.

No amount of boosting with Facebook or Google Ads can elevate your influence from zero to 100 if you slacked an entire year without creating any fresh content.
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Latest Digital Marketing Insights for 2017

February 28th, 2017   •   2 comments   

Designed by Freepik

Do you know that customer experience still rules in 2017? Or that companies are putting more of their money behind content and social media marketing?

Published in conjunction with Adobe, Econsultancy’s latest APAC Digital Trends report for 2017 revealed that 23% of companies placed the highest emphasis on creating ‘valuable’ customer experiences.
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11 Must-Do Content Pieces in Digital Marketing

February 15th, 2017   •   1 comment   

11 Must Do Content Pieces in Digital Marketing

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Great content is the hallmark of effective digital marketing.

Like the petrol which fuels your car engine, effective content powers your online marketing. It also helps to move your customers along their buyer’s journey, and draws them nearer towards making a purchase.
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How To Build Successful Landing Pages That Convert

January 31st, 2017   •   no comments   

how-to-build-landing-pages-that-convert

Do you know what a landing page is? Or how it can help you to increase leads and generate sales?

Contrary to popular belief, landing pages are not “microsites”. Nor should they merely be any page on your website where your products and services are described.
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8 Common Mistakes in Marketing Automation

January 26th, 2017   •   4 comments   

8 reasons why marketing automation fails

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Automation is the secret to higher productivity. And marketing automation should help marketers like you to boost yours.

Unfortunately, many companies do not understand how marketing automation works.
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How To Boost Your Social Media Marketing Performance

January 18th, 2017   •   no comments   

Social Media Marketing Performance

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“Social media marketing is just bull****! You can’t get anything tangible there.”

Ever heard a statement like this being uttered by your boss? Well, you are not alone.
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19 Social Media Contest Ideas You Can Immediately Use

January 5th, 2017   •   no comments   

19 Winning Promotions Ideas For Your Social Media Campaigns

Social media is all the rage now. Every company has a Facebook Page, Instagram Account, or Twitter Account.

However, many businesses find it a challenge to trigger consumer interest or recruit members on social media. Somehow or other, run-of-the-mill content like inspirational quotes, blog posts or product highlights alone just won’t cut it.
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7.5 Dazzling Digital Marketing Ideas For 2017

December 31st, 2016   •   1 comment   

digital-marketing-ideas-for-2017

2016 has come to an end. And thankfully so too.

Economically speaking, the year has been a pretty “meh” one for many. Reduction in global demand has led to a slowing of economic growth, increased retrenchments and an uncertain outlook for 2017.
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What Movie Trailers Can Teach You About Marketing Content

December 27th, 2016   •   no comments   

movies-marketing-content

What do the movie trailer for Rogue One and marketing content have in common? (courtesy of Star Wars YouTube)

Do you enjoy watching movies? I certainly do.

What about the trailers, teaser ads, and other pre-publicity marketing materials which Hollywood Studios roll out? I’m sure many of them grip your attention like a vice – especially huge blockbusters like the Marvel and Star War series!
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