I have been reading Derrick Daye’s awesome blog for its unique branding insights and came across the idea of the Attraction Economy and its accompanying concept of Lovemarks. Both were created by CEO of Saatchi and Saatchi, Kevin Roberts.
According to Kevin,
“Human attention was the principal coinage of the Attention Economy; human emotion is what funds the Attraction Economy. Emotion is tough to nail down because its complexities are beyond measure. Just take that at face value. Our facial muscles can move in 10,000 possible combinations to reveal what we are feeling. The Attraction Economy is not “one hit and you’re it.” Attraction demands emotion, but emotion with purpose.”
Getting a bigger bang for the buck (or any bang for that matter) counts more than ever in an increasingly saturated marketplace.
I am in a whimsical mood tonight so decided to do something irreverent (and maybe irrelevant). What I shall call the 10 commandments of gahmen blogging.
1) Thou shalt not flame, troll nor comment spammeth thy fellow blogger, no matter how tempting. Instead, thou shalt seek to use tactful and civil ways to engage thy fellow citizen.
2) Thou shalt abide by the Official Secrets Act and Instruction Manuals at all times. Thy livelihood dependeth on this.