Some Tips on Corporate Blogging

November 14th, 2007   •   no comments   

Melvin, Preetam, Ian and I shared our views yesterday afternoon on a panel speaking session on business blogging recently by the Institute of Public Relations Singapore (IPRS). After some time away from social media gatherings, it was quite refreshing to share my thoughts and experiences in corporate blogging once again. The lunch talk was held at Geek Terminal, which seem to be the de facto venue for all things 2.0-ish.

The session got off pretty well and I enjoyed the animated exchanges between the panellists and the floor. Some of the key lessons which I shared were as follows:

Read More


Death of Blogging?

August 2nd, 2007   •   10 comments   


Are blogs destined for the grave? (courtesy of Rusty Russ)

Here is an extension of Steve Rubel’s thoughts on whether our obsession with newer and more summarised all-in-one platforms may lead to the demise of the beloved blog. As usual, he gives a no-holds-barred analysis of the situation coupled with his usual whimsical touch.

“Earlier this week we chatted – here and on Twitter – about Shiny Object Syndrome (SOS). Our appetite for new technologies and channels is certainly insatiable, but it points to a larger trend.
Read More


Love & Attraction in the New Age

April 9th, 2007   •   7 comments   


Paris Hilton – just a fad or an enduring icon in the age of attraction?

I have been reading Derrick Daye’s awesome blog for its unique branding insights and came across the idea of the Attraction Economy and its accompanying concept of Lovemarks. Both were created by CEO of Saatchi and Saatchi, Kevin Roberts.

According to Kevin,

“Human attention was the principal coinage of the Attention Economy; human emotion is what funds the Attraction Economy. Emotion is tough to nail down because its complexities are beyond measure. Just take that at face value. Our facial muscles can move in 10,000 possible combinations to reveal what we are feeling. The Attraction Economy is not “one hit and you’re it.” Attraction demands emotion, but emotion with purpose.”
Read More


Mark Twain The Blogging Guru

December 22nd, 2006   •   no comments   

Came across this quirky bit of thinking by Copyblogger about how the legendary Mark Twain (the artist formerly known as Samuel Langhorne Clemens) will make an excellent blogger and perhaps even content marketing guru!

Try to apply these gems to blogging – heck, any form of content marketing or writing – and you will understand the wisdom of the man.

“Whenever you find you’re on the side of the majority, it is time to reform.”

Read More


The 4 Cs of Marketing

November 24th, 2006   •   no comments   

Getting a bigger bang for the buck (or any bang for that matter) counts more than ever in an increasingly saturated marketplace.

The advent of multiple new and traditional media channels – and the ever increasing weapons of mass distraction – makes it prudent for one to do so.
Read More


Stop Disturbing Me!

November 16th, 2006   •   no comments   

As a marcoms professional, I often fall into the stereotype of thinking of customers as “targets”, “demographic groups” and “segments”.

Ad men and women are especially prone to this, and an entire discipline – media planning – was hatched with the sole purpose of cornering prospects every which way they go. We want to make sure that our entire arsenal of Weapons of Mass Distraction (also WMD) are trained to hit as many vict….sorry customers as possible.
Read More


Ten Gahmen Blogging Commandments

October 17th, 2006   •   no comments   

I am in a whimsical mood tonight so decided to do something irreverent (and maybe irrelevant). What I shall call the 10 commandments of gahmen blogging.

1) Thou shalt not flame, troll nor comment spammeth thy fellow blogger, no matter how tempting. Instead, thou shalt seek to use tactful and civil ways to engage thy fellow citizen.

2) Thou shalt abide by the Official Secrets Act and Instruction Manuals at all times. Thy livelihood dependeth on this.
Read More


Page 20 of 20« First...10...1617181920