Finding Your Muse

September 25th, 2012   •   no comments   


The nine muses of Greek mythology (courtesy of Greek Myths and Mythology)

Inspiration often comes in the most unlikely and inconvenient places.

For example, I may be sitting in front of my computer all ready to write a “change the world” blog post. I strain my brain. I close my eyes. I try to create. Unfortunately, I end up watching Youtube videos, responding to an oh so witty tweet, or comment ad nauseum on my friends’ Facebook updates.

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Cybergeddon – a Cinematic Cybercrime Thriller

September 23rd, 2012   •   no comments   


Agents Chloe Jocelyn (Missy Peregrym) and Frank Parker (Manny Montana)

Imagine this nightmare scenario.
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Likeonomics: A Book Review

August 27th, 2012   •   no comments   

rohit-bhargava-and-likeonomics

Rohit Bhargava and Likeonomics (source of image)

We are facing a crisis of believability in big businesses and brands.

Triggered by the collapse of the financial system in 2008, widespread deceit by big corporate brands and sheer volume of advertising “clutter”, consumers distrust big brands, companies and governments more than ever before.
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How You Can Crown Your Content as King

August 12th, 2012   •   no comments   

How to Crown Your Content As King

Courtesy of CIO from IDG

You’ve probably heard a million times that content is king. In an age of ubiquitous social networks, everybody is consuming billions of bits and bytes of information across multiple streams – Facebook pages, blog posts, Tweets, videos, podcasts, photos and so on – whenever and wherever they are.

There is a problem, however. With such an overwhelming amount of company and user generated content in the social webs, consumers are screening what they are seeing, hearing and viewing. Increasingly, many are even putting aside their mobiles, tablets and laptops to declare “unplugged” days (such as yours truly).
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How to Write a Social Media Marketing Brief

August 7th, 2012   •   3 comments   

how-to-write-a-social-media-marketing-brief

Have you wondered how you can work with a social media marketing agency? Well, help is here!

By now, we’ve all heard by now about the importance of having a social media marketing strategy to complement one’s marketing communications plan.

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Why Every Employee Should Be a Blogger

July 25th, 2012   •   no comments   


Source of image

Lately, I’ve been perplexed by a paradox in the world of social networks and online influence:

Why are so few Singaporean brands gaining traction on social media platforms despite the huge number of Singaporeans online?

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The Role of Semiotics in Marketing

May 13th, 2012   •   15 comments   

semiotics-in-advertising-guns-and-lives

What does this ad tell you? (source of image)

What is the relationship between signs and marketing communications? Why do certain symbols and icons work more effectively as advertisements in reaching consumers than others?

A brand of cultural anthropology which looks at the use of signs and symbols as a means of communicating and conveying meaning, semiotics is a vital discipline in the science of marketing communications, advertising and branding. 
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What Do Sherlock Holmes and Consumers Have in Common?

February 16th, 2012   •   2 comments   

Teaser Marketing - Sherlock Holmes
We all love a good mystery! (courtesy of Sherlock Holmes: A Game of Shadows)

Answer? They love to be teased and challenged. Preferably every step of the way until the bounty is unearthed.

Sadly, however, most marketing efforts today hasn’t matched the rise in consumer sophistication and expectation. Our aggregated abilities to captivate and charm a potential customer hasn’t caught up with the explosive growth in always-on social tools and communication networks.

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A Wordsmith’s Manifesto

October 15th, 2011   •   no comments   

The Wordsmith's Manifesto

I am a writer. Wordsmithing is my craft. 

I eat, pray and love the written word. My spare moments are spent reading, writing, or listening to words that bring knowledge, inspiration, comfort, wisdom and joy.
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