A Wordsmith’s Manifesto

October 15th, 2011   •   no comments   

The Wordsmith's Manifesto

I am a writer. Wordsmithing is my craft. 

I eat, pray and love the written word. My spare moments are spent reading, writing, or listening to words that bring knowledge, inspiration, comfort, wisdom and joy.
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Why Companies Should Think Like The Media

May 17th, 2011   •   no comments   


Larry Kramer of CBS MarketWatch (source of image)

In the hypercompetitive world of producing and peddling information, one finds that media companies are often compelled to innovate lest they perish.

The advent of multiple social media and networking channels, mobile connectivity, and citizen journalism have accelerated the need for the media constantly keep abreast of the latest developments in their reader’s, viewer’s and listener’s taste and preference.
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The Strategic Value of Nuancing

February 24th, 2011   •   no comments   

The Value of Nuancing
The world of art, like Pierre Renoir’s Luncheon of the Boating Party, are full of subtle nuances

We’ve all been there before.

You spend weeks working hard on a purportedly kick-ass strategy or a revolutionary new product launch.
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Guiding Principles in Reciprocity

September 28th, 2010   •   no comments   


Reciprocity with a twist (source)

One of the most important lessons in life is this: “Do unto others what you want others to do unto you.” This universal principle is especially important in the relationship oriented world of social media marketing.

Let me explain this attitude of altruism.
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The Power of Personality

September 20th, 2010   •   1 comment   

Wish to improve your marketing effectiveness in the social age? Keen to develop a unique and distinct advantage for your business?

The answer to this may very well lie in one of the oldest traits of humanity. Namely, your personality.
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How Coca-Cola Markets Holistically

May 2nd, 2010   •   2 comments   

Coca Cola Shanghai World Expo Pavillion
Coke Pavillion at Shanghai World Expo (Courtesy of Coca-Cola China)

Have you wondered how Coca-Cola became the world’s leading brand?

Well, thanks to Coca-Cola, I’m about to find out.

I’ve been selected by Coca-Cola to be one of two bloggers (the other is Alvinology) to fly to Shanghai for the World Expo to cover the launch of its pavillion, explore its new Global Innovation and Technology Center (GITC), and attend events such as its Founder’s Day ceremony and an Expo Celebration Concert.
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5 Important Marketing Jobs In The Social Age

April 15th, 2010   •   no comments   


A good storyteller (like JK Rowling) makes a great marketer (Courtesy of tutor2u.net)

All this talk about conversational marketing, social media marketing, Word Of Mouth (WOM), and the spread of ideas can be boiled down to a few things.

One, the old ways of doing things are no longer relevant.
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Are We Truly in a Marketing Revolution?

March 21st, 2010   •   2 comments   


Liberty Leading the People by Eugène Delacroix(Courtesy of Wikipedia)

In this current age of multi-tasking, multi-roles, multi-networks and multi-everything, a few things seem to stand out quite clearly.

Many appear to be the inevitable outcome of ever-increasing activity and interactivity across multi-platforms.
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Anatomy of a Brand

January 14th, 2010   •   1 comment   


Are these brands or logos? (Courtesy of search-this.com)

What is a brand? How does one understand the art and science of branding in the digital driven age?

First, a brand is not a logo. Certainly, logos represent one dimension in the embodiment of corporate or product brands. However, they are just a visual representation and a signpost rather than the true meaning of the brand itself.
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Brand Storytelling Basics You Must Know

June 16th, 2009   •   no comments   

brand-storytelling-basics-you-must-know

What was the greatest company or brand story you’ve ever heard? Why were you enchanted by it?

Since time immemorial, mankind has always relied on stories to transmit information, values and ideas from generation to generation.
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