OK, the exams are over. We parents can all relax now, right?
If anything, long holidays can be more terrifying for parents. I mean, you can’t possibly let your kid be playing computer games all day long, right? Wouldn’t his or her brain turn to mush?
Courtesy of fedobe
What is the difference between Integrated Marketing Communication and Content Marketing? Why is Content Marketing taking the world by storm?
The old paradigm of Integrated Marketing Communication (or IMC) is dying. In a world fragmented by zillions of online, mobile and offline channels, consumers are tuning out advertisements faster than you can produce them. With endless “ad-free” options to choose from, nobody wants to be interrupted by your brand anymore.
What can marketers do in such a landscape?
Consider the following two headlines:
“Optimise Your Basal Metabolism with Product X – The World’s Most Technologically Advanced Nutritional Supplement”
Business-to-Business (B2B) content marketing is growing. Well, at least in the US.
Like Business-to-Consumer (B2C) companies, B2B firms employ a wide range of traditional and social media channels in the creation, production and publishing of content.
The nine muses of Greek mythology (courtesy of Greek Myths and Mythology)
Inspiration often comes in the most unlikely and inconvenient places.
For example, I may be sitting in front of my computer all ready to write a “change the world” blog post. I strain my brain. I close my eyes. I try to create. Unfortunately, I end up watching Youtube videos, responding to an oh so witty tweet, or comment ad nauseum on my friends’ Facebook updates.
Rohit Bhargava and Likeonomics (source of image)
We are facing a crisis of believability in big businesses and brands.
Triggered by the collapse of the financial system in 2008, widespread deceit by big corporate brands and sheer volume of advertising “clutter”, consumers distrust big brands, companies and governments more than ever before.