Content marketing is now one of the most important strategies in marketing. Unfortunately, it may also confuse the heck out of you.
What types of content should you publish and distribute? When, how and where should these be presented to your target audiences?
Is your brand story as compelling as The Hunger Games? (source of image)
Struggling to grab the attention of your prospect? Finding it a challenge to attract customers to your business?
Perhaps you’ve been telling the wrong story – if at all.
Thanks to a recent episode of the terrific Perpetual Traffic podcast, I learned how we can craft a compelling story to capture the hearts – and wallets – of our audiences.
Do you know that customer experience still rules in 2017? Or that companies are putting more of their money behind content and social media marketing?
Published in conjunction with Adobe, Econsultancy’s latest APAC Digital Trends report for 2017 revealed that 23% of companies placed the highest emphasis on creating ‘valuable’ customer experiences.
Great content is the hallmark of effective digital marketing.
Like the petrol which fuels your car engine, effective content powers your online marketing. It also helps to move your customers along their buyer’s journey, and draws them nearer towards making a purchase.
Do you know what a landing page is? Or how it can help you to increase leads and generate sales?
Contrary to popular belief, landing pages are not “microsites”. Nor should they merely be any page on your website where your products and services are described.
Automation is the secret to higher productivity. And marketing automation should help marketers like you to boost yours.
Unfortunately, many companies do not understand how marketing automation works.