Winning the Social Media Content Wars

August 30th, 2016   •   1 comment   

Winning the Content Wars
We’re battling against serious content clutter (source of image)

Every day, companies generate tonnes of content on social media channels like blogs, forums, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube and more.

Ranging from text, photos, videos, podcasts, to games and apps, the sea of social media content is scary. In fact, we marketers are constantly battling for attention in an endless content battlefield.
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6 Production Secrets of Savvy Content Marketers

August 24th, 2016   •   no comments   

6 Production Secrets of Savvy Content Marketers

Are you keen to use content marketing to generate leads, drive sales and increase brand awareness?

If you do, there is one thing you must do regularly. Maybe even daily.

And that is to write, shoot, draw, edit and produce content.
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Anatomy of a Winning Facebook Ad

July 31st, 2016   •   no comments   

Anatomy of a Winning Facebook Ad

What can you do to create a winning Facebook advertisement? How can you win the war for attention on the world’s largest social network?

Anybody who has managed a Facebook page before knows that it isn’t easy to succeed in this space. 
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The Five Essential As of Digital Marketing

July 26th, 2016   •   no comments   

Five Essential As of Digital Marketing

CEOs love them. CFOs adore them. Even CMOs are falling head over heals for them.

What am I talking about? You guessed it – numbers!
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Digital Marketing 101: Search vs Social

July 13th, 2016   •   3 comments   

Search versus Social

Courtesy of Blitz media design

One of the most common dilemmas faced by marketers is this:

Should we invest in helping our customers to find us on search engines like Google? Or would our marketing dollars be better spent on social media outreach?
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6 Useful Content Marketing Tools and Templates

June 24th, 2016   •   no comments   

6-useful-content-marketing-tools-and-templates

What are the online tools available to jumpstart your content marketing? How can these tools help to improve your content marketing efforts?

To help you to sharpen your content marketing game, I have decided to pull together some of the available content marketing frameworks, templates and tools out there.
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Blogging for Business: 8 Must Know Tips for Beginners

June 19th, 2016   •   no comments   

Blogging for Business 8 Must Know Tips for Beginners

Nobody reads blogs anymore. Many blogs are just egoistic exercises in self-aggrandizement.

Besides, consumers no longer trust these so-called “social media influencers” with their #OOTDs (Outfits Of The Day), selfies, and larger-than-life egos. 
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How to Win in Social Customer Care

June 12th, 2016   •   no comments   

How to Win in Social Customer Care

Do you know that companies are literally losing billions of dollars each year by pissing off their customers? Or that it costs 6 to 7 times more to acquire a new customer than to keep an existing one?

It always amazes me why companies would rather focus on acquiring new customers through social media than care for existing ones.
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The Art of Giving Great Gifts Through Marketing

May 20th, 2016   •   no comments   

Hands holding a gift box isolated on black background
Source of image

There are two types of businesses in this world – the givers and the takers.

Like humans, givers consider the needs of others first and foremost, while takers plot over how they can maximise their gain.
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Why You Should Marry Culture with Content Marketing

May 17th, 2016   •   no comments   

How to Marry Culture with Content Marketing

Image courtesy of Science-All

How does culture influence content marketing? How can you navigate the cultural seas of your prospects and customers?

Much has been written about content creation, SEO, online communities, big data, analytics and influencers in content marketing. Unfortunately, little attention has been paid to culture.
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