Hi there, my name is Walter and I’m the founder of Cooler Insights.
Cooler Insights is a digital and content marketing agency dedicated to helping companies to boost their brand awareness, strengthen engagement, improve leads, and drive conversions online.
Cooler Insights started as a marketing and lifestyle blog on Blogger in October 2005. Back then, I toyed with blogging as a platform to share what I’ve learned in marketing, public relations, and social media.
As the years went on, I honed my knowledge and skills in digital marketing and focused my web content on topics like content marketing, social media marketing, influencer marketing and brand storytelling. As a digital education platform, we now have over 1,300 articles focused on helping you to navigate the online world.
Upon leaving full-time employment in May 2014, I registered Cooler Insights as a boutique content marketing and social media agency in August 2014. By doing so, we would help companies to apply what we’ve learned while growing this business organically.
To date, we helped over 40 companies with their content, social media, and digital marketing efforts. They include clients like NTUC First Campus, Pan Pacific and PARKROYAL hotels, Jurong Point, Bosch, People’s Association, Mount Elizabeth Medical Centre, Gleneagles Penang Hospital, Singapore Press Holdings, DrGL (owned by Dr Georgia Lee) and many more.
So why should you work with Cooler Insights? Here are 6 reasons to choose us:
As the world of commerce migrates towards an online-first posture (just look at how big the four ‘A’s are – Amazon, Alibaba, Alphabet and Apple), you’ll need a partner who can marry both the art and science of online influence to your advantage. That’s where we come in.
Together with our founder Walter Lim, Cooler Insights has a team of 7 content strategists, designers, account managers, and analytics experts. Learn more about them here.
Promoted to account manager in a major investment firm after only 8 months for excellent performance.
Previously organisational change agent in leading people and public sector organisations like NTUC, IDA, LTA, A*Star, NEA and PSB (now SPRING Singapore).
Previously Deputy Director of IT in NTUC HQ. Spearheaded four Facebook Fan Pages for NTUC Communities between 2011-2012, and managed an NTUC PME Workplace Advisory Mobile App in 2012.
At IDA, managed industry briefing on IT procurement plans for whole public sector in 2005 → over $2.2 billion worth of Singapore Government IT tenders announced.
Assisted in bringing LTA, NEA and A*STAR on their business excellence journey.
10 years of experience in corporate communications, investor relations, and social media content.
Personal blog, mamawearpapashirt, was shortlisted as Finalist in the 2012 Singapore Blog Awards (Family Category). Featured in various media, including Channel NewsAsia, News radio 93.8, and The New Age Parents.
Her past clients include Tigerair, Oxley Holdings, Sincere Watch, MDIS, and The Commissioned.
Contributes regularly to Singapore Motherhood website and Motherhood magazine, and currently writes for Expedia website and petite travellers blog.
First class honours degree in Media & Communications from the University of Melbourne.
20 years of experience in the editorial field from copywriting to music journalism.
Clients include the LKY School of Public Policy, NewBase (formerly Publicitas Singapore), KiasuParents.com, Friso Singapore, Capitol Piazza Mall, Singapore Airlines, EDB Singapore, Reader’s Digest and Discovery Channel Magazine.
In 2015, led 16 writers to produce photo captions for an exhibition on local rock music, to mark SG50. Exhibition garnered positive media coverage. TODAY newspaper described it as a collection that “offers precious insight into just how rich the [music] scene was—and is.”
Selected as Best Family Blog finalist in 2013 Singapore Blog Awards organised by SPH.
Master of Arts in English Literature from the National University of Singapore.
Experienced in Customer Success, Enterprise Implementations, Project Management, Social Media and Digital Analytics, and On-boarding for SaaS in Social and Ad Tech.
Clients cover all verticals, including the F500, SMBs, Enterprise and Government/NGOs, including brands such as Microsoft, Sony, Oracle, Samsung, Nokia, Estée Lauder, L’Oreal, Paypal, Visa, Mastercard, HSBC, Nike, RIM (Blackberry), ESPN, Wells Fargo, Home Depot and Whole Foods market.
A former team lead in Facebook, she worked with established agencies such as Edelman, MRM, TBWA, Starcom, Weber Shandwick, Publicis and JWT on social media intelligence projects.
Trained and grown teams in different SaaS startups, Facebook Global Services and developed various internal on-boarding programs.
Double degree in Business Management & Social Sciences (Corporate Communications, Psychology) at SMU and Diploma in Interactive Media Design (Animation) at Temasek Polytechnic.
Graduated from Middlesex University, UK majoring in Bachelor of Arts (Hons) in Web Development.
Multimedia Designer with skills in branding identity, social media posts, photography and video editing.
Expertise in web design, mostly in CMS (WordPress), as well as flat designs, user interfaces, typography, and illustrations.
Clients include Jurong Point, Specialist Dental Group, Caterpillar Florist, Happily Eden After, National Kidney Foundation (NKF), Kiddiwinki, and Dapoer yoena (Indonesia).
Specialties: CMS (WordPress), web design, UI, Typography, illustration.
Versatile, resourceful, experienced in delivering quality content on diverse topics for print and digital media.
Works include feature articles, website content, blogging, PR writing, corporate writing and ghostwriting.
Clients include SingHealth, National University of Singapore, Ministry of Education, Lico Resources, Singapore Management University, Freeboh, Asian Women’s Welfare Association, Verztec and many more.
Her blog was named ‘2013 Best Mom/Dad Blogs’ by Little Steps Asia and featured in Parents World, The New Age Parents, and Young Parents.
Graduated from the National University of Singapore with a Bachelor of Arts and has a diploma in translation from Nanjing University.