The Cooler Insights Story


Hi there, my name is Walter and I’m the founder of Cooler Insights.

Cooler Insights is a digital and content marketing agency dedicated to helping companies to boost their brand awareness, strengthen engagement, improve leads, and drive conversions online.

Cooler Insights started as a marketing and lifestyle blog on Blogger in October 2005. Back then, I toyed with blogging as a platform to share what I’ve learned in marketing, public relations, and social media.

As the years went on, I honed my knowledge and skills in digital marketing and focused my web content on topics like content marketing, social media marketing, influencer marketing and brand storytelling. As a digital education platform, we now have over 1,300 articles focused on helping you to navigate the online world.

Upon leaving full-time employment in May 2014, I registered Cooler Insights as a boutique content marketing and social media agency in August 2014. By doing so, we would help companies to apply what we’ve learned while growing this business organically.

To date, we helped over 40 companies with their content, social media, and digital marketing efforts. They include clients like NTUC First Campus, Pan Pacific and PARKROYAL hotels, Jurong Point, Bosch, People’s Association, Mount Elizabeth Medical Centre, Gleneagles Penang Hospital, Singapore Press Holdings, DrGL (owned by Dr Georgia Lee) and many more.

Why You Should Work With Us

So why should you work with Cooler Insights? Here are 6 reasons to choose us:

  1. Content First: We firmly believe that building a strong content foundation is half the battle won. This is the most important competitive advantage which you can give to your business.
  2. Social Media Savvy: As social media trainers and speakers, we keep ourselves constantly updated with the changing algorithms of Facebook, Instagram, LinkedIn, Twitter, YouTube and other social channels.
  3. Search Engine Optimisation (SEO) Friendly: We understand how Google, Bing and other search engines work, and incorporate SEO best practices to your content. This includes technical SEO, content architecture, and link building strategies.
  4. Analytics Driven Results: You cannot manage what you do not measure. We look at the numbers to help you achieve the best online outcomes.
  5. Creative Communicators: While we are techies and geeks ourselves, we are also PR professionals, writers and designers. Every piece of content is a labour of love.
  6. Social Media Influencers: The best way to understand digital is to live digital. All our content strategists are bloggers and niche influencers.
  7. Customer Focused: Last, but certainly not least, we care for our customers. A lot. This means that we don’t just do what we’re told, but look at the bigger picture of helping our customers achieve results.

As the world of commerce migrates towards an online-first posture (just look at how big the four ‘A’s are – Amazon, Alibaba, Alphabet and Apple), you’ll need a partner who can marry both the art and science of online influence to your advantage. That’s where we come in.

“Building your business through the power of content marketing and brand storytelling”

Keen to find out more about our marketing services?
Drop us your particulars on this contact form & we’ll be in touch!

Our Team Members

Together with our founder Walter Lim, Cooler Insights has a team of 7 content strategists, designers, account managers, and analytics experts. Learn more about them here.