Tag: active agers

Homefarm – a Dream Green Home for Active Agers

January 30th, 2015   •   1 comment   

Spark Home Farm rending 1

Imagine a beautiful and environmentally friendly complex where seniors can retire in communal bliss. One where they can stay active growing their own vegetables, make some money, and live in lush green comfort. In other words, a pristine development which looks like the visual above (courtesy of SPARK).

Sounds like a green paradise in land-locked Singapore? Not if SPARK architects can help it.

Unveiling their concept for Homefarm – an integrated vertical urban farming and retirement living facility – SPARK shared their dream design of such a property.

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Marketing to the Ageing Consumer: Book Review

October 8th, 2014   •   no comments   

Courtesy of Brand Genetics blog

The ageing consumer is one of the most profitable yet untapped segment.

Consider this.

In 2012, there are 20 countries whose population is shrinking. By 2020, over 40% of the adult population in “ultra-ageing” Japan will be 60 years or older. Come 2050, another 25 countries will have ageing populations, the largest of which is China.

With greater longevity and lower fertility rates across the globe, we will see more older and fewer younger people over the next few decades. What then should companies do to prepare for such sweeping demographic changes?
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