Tag: advertising

How to Craft Online Marketing Copy That Sells

April 25th, 2017   •   1 comment   

how-to-craft-high-converting-online-sales-copy

The single biggest challenge faced by many online marketer and sales persons: They cannot write or design for nuts.

And that is a major problem in today’s copy-centric digital age.
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Revisiting Advertising’s Golden Rule

November 29th, 2016   •   no comments   

should-you-still-be-selling-the-sizzle

Courtesy of Perko’s

“Sell the Sizzle, not the Steak”

Everybody in the world of advertising would have heard of advertising guru Elmer Wheeler’s famous saying. It is considered by many to be one of the most beloved mantras in the world of marketing.
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Five Delicious Steps to Digital Marketing Success

October 1st, 2015   •   4 comments   

Five Delicious Steps to Digital Marketing Success

Why do some brands sizzle while others fizzle online? What is the secret recipe to digital marketing success?

The answer lies in BACON. Or more precisely, Digital Bacon, a tantalizingly titled book packed with yummy tips to help your company navigate the online world.
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Yahoo! Showcases Short Films with Fast Flicks

November 22nd, 2014   •   no comments   
The three finalists of Yahoo Fast Flicks (sitting) with judges Zhang Wenjie, Mike Wiluan and Eric Khoo

The three finalists of Yahoo Fast Flicks (sitting) with judges Zhang Wenjie, Mike Wiluan and Eric Khoo

Internet giant Yahoo! is quite a different company these days.

Anchored on its four pillars of growth – mobile, social, native advertising, and videos – the California based company focuses more of its energies these days on creating and curating digital content offered through its multiple online and social platforms. By doing so, it seeks to attract more audiences and advertisers.
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How to Truly Market – Without Marketing

May 14th, 2014   •   no comments   

How to Truly Market Without Marketing
Source of image

What is the simplest definition of marketing?

According to the Business Dictionary, it is the management process by which goods and services move from concept to the customer, while involving the 4 Ps: product, price, place, and promotion. For services, this may be expanded to include other Ps like people, process, and physical evidence.
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Six Reasons Why Thai Commercials Are Awesome

April 24th, 2014   •   no comments   


“Giving” by TrueMove generated more than 3 million views in 5 days!

By now, many would have noticed that our genteel northern neighbour has been creating a mini “social revolution” on YouTube. Its videos have generated such virality that they are being talked about all over the world.

Yes, I am talking about those tearsome Thai advertisements.
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StoryBranding: Book Review

February 6th, 2014   •   no comments   

StoryBranding-Cover

Since time immemorial, man has been bewitched by stories.

A vital weapon in our communication arsenal, great stories represent universal truths and connects deeply with us.
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What Kind of Marketer are You?

November 10th, 2013   •   1 comment   


The Marketer Scientist is a new superhero (courtesy of Search Engine Land)

In the world of marketing, there are two schools of thought.

The first – and more common – group believes that marketing belongs to the rarefied world of advertising professionals, PR experts, and market research wizards. Every step is finely calibrated, like strokes to a canvas made by a master.
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Evergreen Themes in Marketing

May 16th, 2013   •   no comments   


Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting

Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently Source Code). The same scenes keep re-appearing, like a never ending case of déjà vu.

Ad after ad, common themes and tropes surface time and time again.
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Epic Marketing

April 30th, 2013   •   1 comment   

Epic Marketing
Designed by Freepik

Have you watched an “epic” movie which left an indelible mark on your consciousness? What about a book which you couldn’t forget years after you’re done reading?

Truth is, we all love great epics. Massive in scale and scope, they have the power to inspire us with awe, move us viscerally, and set our imaginations on fire.
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