The more highly publicised one was of course the untimely demise of Crazy Horse Paris, a topless cabaret show that kicked off 14 months ago with much ra-ra and buzz. Touted to bring Singapore’s entertainment to an exciting feverish pitch, it somehow failed to live up to expectations.
What led to its early departure from Singapore’s nightlife scene?
I am sure everybody would have noticed lately Singapore’s biggest pop export Stefanie Sun’s elfin face peeping out at you behind a bag of rice. Part of the New Moon advertising campaign for its new brand of rice, she beckons with a disarming “Ni chi fan le ma” which translates to “Have you eaten rice?”
It is interesting to note the marketing strategies of food manufacturers and importers in recent years. What is especially intriguing is how they can take a commodity item – like rice – and put a sexy spin on it to make it more palatable to the market.
Think that your investment in a wraparound Straits Times or TODAY ad is going to save your business? How about that huge poster in the MRT station, where gazillions pass by every day. Well, think again. Without good copy, the most in-your-face, eye-popping, jaw-dropping advertisement is going to just go down the drain.
Getting a bigger bang for the buck (or any bang for that matter) counts more than ever in an increasingly saturated marketplace.