Tag: amateur

What Kind of Marketer are You?

November 10th, 2013   •   1 comment   

The Marketer Scientist is a new superhero (courtesy of Search Engine Land)

In the world of marketing, there are two schools of thought.

The first – and more common – group believes that marketing belongs to the rarefied world of advertising professionals, PR experts, and market research wizards. Every step is finely calibrated, like strokes to a canvas made by a master.
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