Tag: association of Singapore’s attractions

Touring (and Tasting) the Tiger Beer Brewery

July 28th, 2012   •   no comments   

Tour of Tiger Brewery

Have you wondered what ingredients go into that perfect brew? Or how cold your Tiger beer should be served?

Well, you can join the Tiger Brewery Tour for an intoxicating insight! Thanks to Asia Pacific Breweries (APB), my colleagues and I from the Association of Singapore Attractions had a chance to learn how the world famous Tiger beer is being made on a daily basis. Stimulating the five senses – sight, sound, scent, taste and touch – the tour allowed one to experience the Tiger brand in a holistic fashion. 

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Mickey’s 10 Commandments for Theme Parks

May 3rd, 2012   •   1 comment   

Disneyland provides lots of photo opportunities for kids!

Thanks to Bob Rogers, I recently learnt about the 10 rules of theme park design which were created by Disney legend Marty Sklar, Vice Chairman and Principal Creative Executive of Walt Disney Imagineering. These rules are designed to help anybody developing or designing a theme park to create memorable experiences for their guests.

So what are these precepts modelled after the “happiest place on Earth”?

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10 Rules for Great Storytelling in Attractions

April 27th, 2012   •   no comments   

The Melbourne Museum provides a great immersive experience

In the world of information-rich visitor attractions like heritage buildings, museums and corporate attractions, spinning a great tale is imperative to success. Having an exciting story which connects and resonates with your visitors makes all the difference. What should one do to create those magical moments?

Once again, let me share what I’ve learnt from Bob Rogers, owner of BRC Imagination Arts, who shared his 10 rules for successful storytelling in visitor attractions. These apply specifically to interpretive attractions like museums, churches, historic buildings, as well as corporate branded attractions (eg Nike Town).
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Keeping Your Attractions Fresh and Appealing

July 14th, 2011   •   no comments   

Universal Studios Grand Opening - 28 May 2011
Good storytelling helps to sustain consumer interest (Universal Studios Singapore’s Madagascar Crate Ride)

One of the greatest challenges faced by theme parks, zoos, museums, and other visitor attractions is that of getting one’s visitors to keep returning. While adding new rides, exhibits and enclosures can help to draw repeat patronage, their prohibitively high costs make such strategies unfeasible over the short term.

What then should one do to renew one’s product and keep guests coming back?

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