Tag: authenticity

Tales from the Tenement Museum

October 25th, 2012   •   no comments   

Courtesy of Gadling

Have you heard of the Tenement Museum in New York?

Founded in 1988 by Ms Ruth Abram, the Tenement Museum is a historic house museum located in the Lower East Side of New York City. Occupying a former block of apartments and shops, it depicts the gritty lives of immigrants to New York and the US from the late 1900s to early 20th century.

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The Power of Personality

September 20th, 2010   •   1 comment   

“Personality not included” by Ogilvy Public Relations’ Rohit Bhargava is a seminal piece of work on marketing strategy. Unlike many other “guru texts” which I’ve read, Rohit nicely balances theory and technique, giving readers plenty of useful case studies and a framework that they can work on.

The central premise behind the book is that personality is the single most important element in one’s products, brands and company. In order to do so, companies should embrace their accidental spokespersons, ie customers, partners, employees or other stakeholders who are known to be vocal about the brand and the organisation. They should also loosen up overly rigid regulations that incite fear in their people, while still maintaining some semblance of control.

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Employing Nostalgia in Marketing

May 5th, 2009   •   2 comments   

Courtesy of doombride

We have all been victims at one point or other. Apparently, the older one gets, the more one suffers from it.

This syndrome is manifested in a periodic penchant for the past. Life was more carefree then, unfettered by the stresses and strains of modernity and technology.
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