Tag: Avinash Kaushik

See-Think-Do: a New Marketing Framework

December 5th, 2013   •   no comments   

AIDA (Attention, Interest, Desire, Action) is no longer serving us as well as she did. At least according to Avinash Kaushik, renowned Digital Marketing Evangelist of Google.

Thanks to a podcast episode on Mitch Joel’s brilliant Six Pixels of Separation, I learned that marketing in the digital age should be focused on what customers are thinking in various stages of consideration rather than what companies desire them to do.

This new spin on the marketing funnel can be boiled down to three stages of customer consideration:

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