If a tree falls in a forest and no one is around to hear it, does it make a sound?
Likewise, a well-crafted Business to Business (B2B) blog or website with great content is futile if you do not get any visitors.
Content marketing and social storytelling are the new pink.
If you can’t tell, you can’t sell.
Global businesses like Coke, Amazon, Hyatt, Red Bull, Starbucks and Ben & Jerry’s have successful used content marketing and social storytelling to captivate audiences, grow communities and deepen brand affiliations.