Tag: behavioural economics

8 Winning Ways to Think Like a Freak

March 17th, 2016   •   no comments   

Think Like a Freak Stephen Dubner Steven Levitt

Steven Levitt and Stephen Dubner (courtesy of Freakonomics Facebook page)

Conventional wisdom can be a bitch. While there may be occasional wisdom in crowds, the truth is that fools seldom differ.

If going with the flow could land us in hot soup, how then should we solve the many problems in our world?
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The 3 Illusions of the Social Media Age

April 23rd, 2015   •   1 comment   

Don’t let your eyes fool you (courtesy of Tech Whiz)

We’re living in an age of illusions. One where lives are built and destroyed by that perpetually glowing screen in front of us.

Love it or loathe it, the social web is here to stay. We spend so much time online that our entire socio-cultural landscape has shifted in immense and incredible ways. For some, being unplugged for even two hours can be unfathomably torturous.
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Social Physics – A New Science of Influence

April 20th, 2015   •   1 comment   

Social Physics Influencer Marketing
Sandy Pentland of MIT (courtesy of MIT)

Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics?

Enter Social Physics, a concept coined by MIT Professor Alex “Sandy” Pentland. Director of the Human Dynamics Laboratory, Pentland’s book Social Physics: How Good Ideas Spread – The Lessons from New Science proposes a new theory of human social interaction.
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The Power of Self-Fulfilling Prophecies

June 27th, 2014   •   no comments   

The Power of Self-Fulfilling Prophecies
Courtesy of Fearless Men

You woke up late. As you rushed to get ready for breakfast, you stubbed your toe against a table.

“Ouch! #%*@&!”
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Why The Best Things In Life Aren’t FREE

May 1st, 2014   •   no comments   

Why the Best Things in Life Aren't Free

FREE. Its a powerful word. Everybody loves freebies.

Besides its a great way to attract customers right?
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The Zeigarnik Effect

March 27th, 2014   •   1 comment   

Russian psychologist/psychiatrist Bluma Zeigarnik (source of image)

What do video gamers, book worms and waiters taking multiple orders have in common?

Well, they usually remember what they have not completed until the task is done. And then, it literally gets wiped out of their system.
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Why Prison and Locker Rooms are Pink

March 19th, 2014   •   no comments   

Why Prison and Locker Rooms are Pink
Pink prisons aren’t just fashionable – they work! (source: The Cairns Post)

Have you wondered why seeing red makes you mad? Or why Apple products are so popular with creative types?

Thanks to a fascinating podcast on Social Triggers Insider, I discovered the answers from social psychologist Adam Alter, author of Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave.

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David and Goliath: Book Review

March 5th, 2014   •   no comments   

David and Goliath by Malcolm Gladwell

Why do underdogs triumph over mightier enemies? How does one turn a weakness into a strength?

In yet another entertaining trip of the intellect, Malcolm Gladwell’s latest volume David and Goliath tackles perennial paradoxes with much aplomb. Written in his usual captivating prose, Gladwell’s book – subtitled Underdogs, Misfits and the Art of Battling Giants – provides one with much food for thought while challenging conventional wisdom.
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How to Make Better Decisions

February 16th, 2014   •   1 comment   

How to Make Better Decisions
Courtesy of Life Hacker

Decisions, decisions, decisions. If only you can make better ones in the course of your work and life.

Thanks to a recent podcast on Derek Halpern’s Social Triggers Insider featuring Dan Heath, co-author of Decisive, I uncovered a couple of secrets to making good decisions.
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Why Winners Wait

January 22nd, 2014   •   no comments   

Why Winners Wait

Courtesy of Healthland.Time

Have you heard of the “marshmallow test” for kids?

First conducted by American psychologist Walter Mischel in the 1960s, the experiment involved putting four-year olds in a room with a marshmallow on a plate, and testing how long they could endure before popping that sweet morsel into their mouths.
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