Tag: below the line
In the world of advertising, the first and most important rule is to capture one’s attention. This is the basis for the age-old acronym AIDA, which is namely:
Attraction – Grabbing their attention from amidst the sea of clutter.
Interest – Drawing your audience to view/read/listen further.
Desire – Making them want/need/lust after your stuff.
Action – Where the wallet meets the business owner.