Tag: below the line

How You Can Market For Free!

April 30th, 2007   •   6 comments   

In the world of advertising, the first and most important rule is to capture one’s attention. This is the basis for the age-old acronym AIDA, which is namely:

Attraction – Grabbing their attention from amidst the sea of clutter.
Interest – Drawing your audience to view/read/listen further.
Desire – Making them want/need/lust after your stuff.
Action – Where the wallet meets the business owner.
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