Tag: best practices
Yesterday morning, I had an interesting conversation with my wife (an organisational excellence whiz) on the question of benchmarking and best practices.
First, we spoke about how global liveability indicators like this (from Mercer), this (from the Economist), this (from Monocle), and this latest one (conceived in Singapore), are used as top-line outcome measures in the Balanced Score Card – a universally accepted system for strategic management. Such measures provide objective assessments of a city’s efforts to position itself as a beacon of success.
The recent spate of cataclysmic events happening around our region is simply awful. To date, more than 50,000 people in the Sichuan area are either dead, missing or buried, and Cyclone Nargis in Myanmar has left more than two million homeless and tens of thousands dead. As we flip the papers, page after page describes the sad story of human tragedy caused by these natural/ manmade (some say that the cyclone is due to global warming) catastrophes.
From what I understand, both incidents are still unfolding. In other words, they will continue to dominate media spaces for quite some time.
Source of image
Getting the most out of your PR agency doesn’t mean squeezing the life out of them. Conversely, it also doesn’t mean that you just let loose completely and pray everyday that page one news would come on its own. Sorry buddy it doesn’t work that way.
So what can you as a client do to optimise the Client-PR relationship?
After a brief hiatus, I am back to my favourite subject which is blogging. In the true tradition of a marketer, ad man and publicist, I have coined my latest post as the “Rs” of blogging.
What makes a blogger effective? I believe there are a few basic “Rs” to take note of.
I recently re-visited the Zoo during a management retreat. Amidst all that brainstorming activity, we did manage to squeeze a little time to visit the Zoo. As I walked through the lush environment in the warm tropical Sun, I was convinced once again why the Zoo can attract more than a million visitors a year! Here’s the story through photos.