When the ingredients to a dish are not properly assembled, the outcome could be a recipe for disaster.
It all started rather innocently and positively. Pitched as part of a global initiative, Dîner en Blanc is the world’s first viral event premised on the concept of a “très chic picnic” imported from Paris. According to its website, this mass gastronomic extravanganza have taken place in outdoor public spaces in 20 cities across 5 continents this year, from Barcelona to New York City, from Montreal to Sydney. Read More
Any PR person worth his or her salt these days would know that reaching bloggers, youtubers, flickrers, facebookers and twitterers (etcetera..) isn’t exactly the same as engaging the mainstream press. Trying the same traditional approach may only court failure, disappointment, and maybe even a tongue lashing (trust me I have been there)!
So how does one attract bloggers to participate in a gathering?
One of the most important skills needed to propel one’s efforts in social media is the age-old act of relationship building. To move any social media outreach, blogger relations or online evangelism effort through the long haul, one needs to have a group of believers, and to put in extra effort to build relationships with fellow digital denizens.
Just having a great blog or a nifty social media application isn’t enough if people don’t care enough about you or your organisation to want to be a part of the action. You need to invest in winning their trust and often their friendships too. Read More