Tag: bloggers

What Brands Can Learn From Bloggers

September 13th, 2016   •   no comments   

What Brands can Learn From Bloggers

Chriselle Lim and Nordstrom (courtesy of Nordstrom)

Wonder why your social media marketing efforts are not paying off for your brand?

Maybe you should take tuition from that fashionable 20 something student with 100,000 followers on Instagram. Or that “frivolous” YouTuber with his hundreds of thousands of faithful viewers.
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The Art and Science of Influencer Marketing

June 15th, 2016   •   no comments   

The art and science of influencer marketing

Do you recognise these social influencers? (via Singapore Blog Awards 2014)

What can brands do to improve the outcomes of their digital marketing efforts by working with influencers? How can they harness the power of influencer marketing?

As a content and social media marketing person, I often pondered these questions.

Looking at the breadth of brands on social media, I noticed that the most successful ones either work closely with influencers to magnify their marketing might, or end up becoming influencers themselves.

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21 Laws of Social Media Influencers

April 27th, 2016   •   1 comment   

21 Laws of Social Media Influencers

In an age where social media permeates virtually every waking hour, our actions on social media are every bit as important as our offline ones.

What can you do to strengthen your personal influence on social media?

How can you improve the way you persuade and lead others in the digital space?
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Influencer Marketing Ethics in Singapore

March 22nd, 2015   •   no comments   


Source of image

How should social media influencers act when faced with a moral dilemma? What is considered ethical and unethical in influencer marketing?

As I’ve previously blogged before in Who’s Your Influencer, online influencers are individuals who can “influence” the purchase decisions of others by virtue of their authority, knowledge, reputation or “likability”.
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The ABCs of Influencer Marketing

January 4th, 2015   •   1 comment   

Singapore top bloggers

Do you recognise these social influencers? (courtesy of The Influencer Media)

How do brands works with influencers? How do you choose choose the right influencers for your brand?

By now, you would be familiar with the ongoing saga involving Xiaxue, Gushcloud, and SMRT Feedback Ltd (an online vigilante Facebook account). Following from this, Sunday Life (The Straits Times) published an article on influencers and what they do for brands. Describing how businesses work with online “influencers”, the paper described how these young Singaporeans can generate value for themselves by virtue of how well they “influence” the buying behaviours of their fans on social networks.
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Singapore Blog Awards Rides Again!

August 17th, 2014   •   no comments   

Congratulations to all the winners of the Singapore Blog Awards 2014!

Adopting an equine theme (2014 being the Year of the Wooden Horse), this year’s Singapore Blog Awards – the seventh in the series – crowned a total of 14 winners. Organised by the tireless team from Singapore Press Holding‘s Omy.sg led by Ms Lee Kuan Fung (Head, Chinese Newspapers Digital Strategy, SPH), the awards helped build the careers of numerous social media stars over the years. Many have gone on to become long-time friends and buddies.

Officiated by Ms Sim Ann, Minister of State for Communications and Information, and Education, the awards this year was held at The Ground Theatre at *SCAPE in Orchard. Other than the prize presentation itself, attendees were treated to a rousing dance performance as well as a “best dressed” competition.
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Six Qualities of Successful Bloggers

July 27th, 2014   •   no comments   

Have you voted for your favourite blogger yet? (from Singapore Blog Awards 2014)

Yes, it is time yet again for the Singapore Blog Awards. Organised by Omy.sg, this annual competition cum celebration of what’s new, hot and happening in the blogging scene is in its 7th year running, with over $30,000 worth of prizes to be won.

This year’s awards has a total of nine Editors’/Judges’ Choice categories and three new Followers categories. Other than the old favourites like Best Family blog, Best Food blog, and Best Photography blog, a Best New Blog award category has been created to acknowledge newbie bloggers who started their blogs in the past year.
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Influencer Marketing 101

October 20th, 2013   •   1 comment   

Zillions of pre-teens are under his influence (courtesy of The Global Daily)

Are you under the influence?

If you’re like the billions on Facebook, Twitter, YouTube, or other social networks, you most definitely are. While we can also be influenced by mainstream channels like newspapers, television, radio and magazines, chances are that it is the people we know – our family and friends – who exert the most influence on our behaviours and actions.
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Glamming It Up at Singapore Blog Awards 2013

July 7th, 2013   •   no comments   

Singapore Blog Awards 2013
Winners of the Singapore Blog Awards with GOH Acting Minister Lawrence Wong

“I’m a blogger. Hear me roar!”

Judging by the response of the crowd at the Singapore Blog Awards 2013 held at Shanghai Dolly, it was clear that blogging was anything but dying/dead!

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Super Heroes of Singapore’s Blogosphere

July 22nd, 2012   •   3 comments   

Singapore Blog Awards 2012
Winners of the Singapore Blog Awards posing with GOH Minister Heng Swee Keat and VIPs from SPH

Donning “superhero” outfits and “larger than life” persona, bloggers of all stripes, shapes and styles congregated at the Singapore Flyer’s Food Trail yesterday afternoon for some hot, sweaty fun at the 5th Singapore Blog Awards. Organised every year by the tireless team from Omy.sg, the ceremony has grown from year to year, attracting social media mavens and sponsors across an ever growing list of categories.

Like in previous years, I was privileged to be a judge helping to seive out the best from amongst the good. It ain’t easy, I assure you! Competition is stiff and I am very heartened by the sheer effort and energy put in by the various contesting bloggers. In any case, congrats to all participants of the awards – you guys are all winners in your own ways!

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