Tag: blogging

The 5 Cs of Great Social Media Properties

May 20, 2012 Blog no comments


The platforms are free but the time and effort producing them isn’t (courtesy of zenfolio)

Let’s face it. We are swamped by content.

What used to be physical has now invaded our virtual and mobile spaces. With a gazillion blogs, videos, photos, podcasts, slide presentations, and so on, consumers are literally “consumed” by data.


Its Time to Nominate and Vote for Your Favourite Blogs

April 29, 2011 Blog no comments

Singapore Blog Awards 2010
Do you have what it takes to be a winner like these guys?

Its Nomination and Election Fever – not just for the General Elections but also for Singapore’s top blogs of the year. Let’s get those flabby content generating muscles all warmed up for the Singapore Blog Awards 2011.

Organised by omy.sg, the Singapore Blog Awards “honours creative, hardworking and persistent “new age wordsmiths” who devote their time and energy to create and maintain informative and innovative blogs.”


Blending Interestingness and Intensity

November 9, 2010 Social Influence 1 comment

Blending Interestingness and Intensity
Cai Guo Qiang’s artworks are a blend of interestingness with intensity (courtesy of Topical Musings)

Anybody who is plugged into the new world of marketing knows that the centres of gravity have shifted.

With the gradual death of the “hard sell” marketer, consumers are increasingly attracted to a new breed of advocates and influencers.

This new generation of opinion leaders and shapers are found both inside and outside today’s organisations.


Why Facebook Hasn’t Killed Face-to-Face

August 29, 2010 Blog no comments

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Social technologies and networks have driven demand for meet-ups like Social Media Breakfast

One of the greatest misunderstandings about the rise of social media platforms is that it will replace the need for being physically present at places and events. After all, it is far cheaper contacting somebody via Twitter, Internet Messaging, Facebook or Skype than to meet them in the flesh.

Now that social technologies have gone mobile, your iPad, iPhone, android or symbian smartphone allows you to plug in and participate in conversations 24 by 7. Need richer levels of interaction? Simply get a mobile broadband device or tether your 3.5G phone to your laptop and you can share documents, wikis, blog posts, presentation slides, spreadsheets and more.


Podcamp 2.0 and The Story of Yesterday.sg

November 3, 2008 Blog 5 comments

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Giving my two cents worth on Yesterday.sg

At the kind invitation of Yi Xuan from SMU, I had the privilege of attending Podcamp 2.0 – an unconference of sorts organised by SMU, where doyens of the digital space proferred their views and insights on social media. Together with me were several bloggers and podcasters like Claudia, Melvin Yuan, Priscilla Tan, Daniel Tsou and Farinelli (of Tech 65), DK, Coleman, Preetam, Michael Netzley, Amelia Wong and others.

Sharing the story of how the National Heritage Board (NHB) – probably Singapore’s most ancient organisation – could leverage on social media, I hoped that I inspired some of the corporate representatives to venture forth. As an interest-based blog, Yesterday.sg took the slow and steady growth approach and the blog is still going strong after being around for two-and-a-half years (or 31 months to be exact). Social media outreach is a team effort driven by my great colleagues from team CCIP (especially Kim, Wei Chong, Kenny and Roy), as well as our dear Friends of Yesterday who have stuck with us through thick and thin.


Celebrities Galore @ Omy Blog Awards

September 6, 2008 Blog 12 comments

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It was a starry starry night, with blogging stars and celebrity bloggers alike thronging the Asian Civilisations Museum (ACM) last night. ACM was all abuzz when the Omy Blog Awards was held at its River Room. Bloggers and social media users from all walks of life – students, young adults, mothers and fathers – gathered to participate in the event. It was a pretty interesting experience for me to combine work and play.

During the course of the evening, I had the privilege to meet both old and new friends from the blogging communities. They include Chun See, Marina, Claudia, DK, Chillycraps, Eastcoastlife, ieatishootipost, Sparklette, Samantha Chan, Angela Jean, Alice Cheong, Sabrina, and Miss loi amongst others. Special thanks to the team at Mypaper/Wo bao and Omy, Editor Chim Kang and Alvin, for having this event at our museum. Many thanks too to my hardworking team at NHB – Wei Chong, David, Kimberly and Kenny – for making this possible.


Getting Past The Social Media Hype

March 3, 2008 Social Influence 8 comments

This article first appeared in Marketing magazine in February 2008. I thought it would be useful to share it with you here.

And yes, I am back to blogging again after a super long hiatus!

By now, every publicist worth his or her salt would have heard of the wonders of new media. Anything imbued with the word 2.0, social media, conversational marketing, blogosphere or peer-to-peer is laden with the Midas touch.