Tag: blogging

Blending Interestingness and Intensity

November 9th, 2010   •   1 comment   

Blending Interestingness and Intensity
Cai Guo Qiang’s artworks are a blend of interestingness with intensity (courtesy of Topical Musings)

Anybody who is plugged into the new world of marketing knows that the centres of gravity have shifted.

With the gradual death of the “hard sell” marketer, consumers are increasingly attracted to a new breed of advocates and influencers.

This new generation of opinion leaders and shapers are found both inside and outside today’s organisations.
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Why Do I Blog Regularly?

October 5th, 2010   •   3 comments   

Does your reason for blogging fall into the above categories? (source)

There are many reasons why I still make it a point to blog fairly frequently despite having a rather stressful and hectic schedule at work. Let me list them down some of the more major ones:

1) It allows me to mentally unwind from the rigours of the workday, and to indulge my intellectual muse. With this digital canvas as my backdrop, I can play “guru” and dish out advice that hopefully can make a difference to businesses, companies and employees wherever they are.
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Why Facebook Hasn’t Killed Face-to-Face

August 29th, 2010   •   no comments   

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Social technologies and networks have driven demand for meet-ups like Social Media Breakfast

One of the greatest misunderstandings about the rise of social media platforms is that it will replace the need for being physically present at places and events. After all, it is far cheaper contacting somebody via Twitter, Internet Messaging, Facebook or Skype than to meet them in the flesh.

Now that social technologies have gone mobile, your iPad, iPhone, android or symbian smartphone allows you to plug in and participate in conversations 24 by 7. Need richer levels of interaction? Simply get a mobile broadband device or tether your 3.5G phone to your laptop and you can share documents, wikis, blog posts, presentation slides, spreadsheets and more.
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The Greatest Tip in Social Media

June 29th, 2010   •   no comments   


Which would you rather be? A marathoner or a 100-metre dasher? (source)

Do you know what the most important tip in social media success is?

Let me give you a few hints.
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How to Make Your Blog Great

November 12th, 2008   •   2 comments   

Are there ways to stand out from the 133 million blogs which are tracked by Technorati (and probably a gazillion more which are untracked)?

Can your blog be a favourite bookmark for the thousands of online surfers?

How can one distinguish and differentiate one’s online real estate against the competition?

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Branding Your Blog – A Necessary Evil

November 7th, 2008   •   2 comments   


Courtesy of Be Playful

Came across this great post from Write To Done through a link from Steve Rubel about how one should brand it like Barack in order to achieve social media stardom. Or at least to create, nurture and grow your own online reputation and profile in a respectable, sustainable manner.

The long and short of it is that you can’t escape from the evils of Branding or Advertising 101. Your blog is your brand. How you treat and manage it will determine how others view you. 24 by 7.
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Podcamp 2.0 and The Story of Yesterday.sg

November 3rd, 2008   •   5 comments   

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Giving my two cents worth on Yesterday.sg

At the kind invitation of Yi Xuan from SMU, I had the privilege of attending Podcamp 2.0 – an unconference of sorts organised by SMU, where doyens of the digital space proferred their views and insights on social media. Together with me were several bloggers and podcasters like Claudia, Melvin Yuan, Priscilla Tan, Daniel Tsou and Farinelli (of Tech 65), DK, Coleman, Preetam, Michael Netzley, Amelia Wong and others.

Sharing the story of how the National Heritage Board (NHB) – probably Singapore’s most ancient organisation – could leverage on social media, I hoped that I inspired some of the corporate representatives to venture forth. As an interest-based blog, Yesterday.sg took the slow and steady growth approach and the blog is still going strong after being around for two-and-a-half years (or 31 months to be exact). Social media outreach is a team effort driven by my great colleagues from team CCIP (especially Kim, Wei Chong, Kenny and Roy), as well as our dear Friends of Yesterday who have stuck with us through thick and thin.
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Social Media Strategy in 6 Cs

October 21st, 2008   •   2 comments   

As the chief perpetuator of Yesterday.sg – Singapore’s first heritage and museum blog – I have been invited numerous times to share what we did. How do we keep going at it despite the odds? After all, history and new media isn’t exactly easy bedfellows.

Well, here are some of the lessons which we have learnt about running an interest-based blog, which you can consider when starting your own corporate blog. In the spirit of marketers worldwide, I have distilled them into 5 Cs.
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Celebrities Galore @ Omy Blog Awards

September 6th, 2008   •   12 comments   

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It was a starry starry night, with blogging stars and celebrity bloggers alike thronging the Asian Civilisations Museum (ACM) last night. ACM was all abuzz when the Omy Blog Awards was held at its River Room. Bloggers and social media users from all walks of life – students, young adults, mothers and fathers – gathered to participate in the event. It was a pretty interesting experience for me to combine work and play.

During the course of the evening, I had the privilege to meet both old and new friends from the blogging communities. They include Chun See, Marina, Claudia, DK, Chillycraps, Eastcoastlife, ieatishootipost, Sparklette, Samantha Chan, Angela Jean, Alice Cheong, Sabrina, and Miss loi amongst others. Special thanks to the team at Mypaper/Wo bao and Omy, Editor Chim Kang and Alvin, for having this event at our museum. Many thanks too to my hardworking team at NHB – Wei Chong, David, Kimberly and Kenny – for making this possible.
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Social Media Breakfast 3 @ Asian Civilisations Museum

August 16th, 2008   •   20 comments   

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ACM is the proud venue host of Social Media Breakfast III

Social media is what it is because people simply love to socialise. And boy did I get a major dose of that yesterday morning at Social Media Breakfast 3 (SMB3), courtesy of Daryl Tay, Claudia, and Derrick.

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