Tag: Book Reviews
Serial entrepreneur and billionaire Lynda Resnick’s book “Rubies in the Orchard” provides a fascinating glimpse into the marketing strategies behind brands like POM Wonderful, FIJI Water, Teleflora and the Franklin Mint. Part autobiography and part business book, the highly readable tome chronicled how Lynda rose from rags to riches and deployed her marketing smarts to seed and grow four highly successful businesses.
Written in a witty and conversational fashion, Rubies in the Orchard presents an in-depth glimpse into four very different industries. In the section on Teleflora, Lynda described how marketing is “all about listening. You want to be the equivalent of a good friend”. She then described how an attribute can be a Unique Selling Proposition (USP) based on the following:
Courtesy of Technotraps
Beleaguered employees can now leverage on a “cheat code” to streamline work and increase their productivity – without getting into trouble.
With the subtitle “Breaking Stupid Rules For Smart Results”, Hacking Work by Bill Jensen and Josh Klein encourages workers of all stripes to utilise “benevolent” hacking to get their jobs done more effectively and efficiently.
Michael Jordan: a proponent of Extreme Focus (source of image)
How does one truly achieve one’s dreams? What are the secrets behind ultra-successful folks who make a “dent in the Universe”?
Image from Mashable.com
Everybody knows Steve Jobs.
Icon, innovator, brilliant entrepreneur and creator of “insanely great” products, Jobs was the founder and CEO of Apple.
Creator of legendary products like the Macintosh computer, iPod, iTunes Store, iPhone and iPad, Jobs founded the Disney beating Pixar Animations (which was later sold to the behemoth), and opened the much lauded Apple Store.
“Undercover Economist” Tim Harford’s latest book Adapt – Why Success Always Starts with Failure blends economics, psychology, evolutionary biology, and anthropology to explain why trial and error is preferred over grand strategic plans. Touted as “Britain’s Malcolm Gladwell”, Harford’s central thesis is that countries, companies and individuals should embrace an evolutionary and empirical approach in determining what works and what doesn’t.
Using analogies from evolution such as variation, selection and adaptation, Adapt uses far flung examples ranging from the Iraq War, Global Warming, 2007’s Financial Meltdown, to 3rd World Development efforts to prove its point. Some of its stories – such as the invention of the printing press by Johannes Gutenberg – date all the way back to the middle ages. Others, such as the almost accidental success of Google (which purportedly has no corporate strategy) are more recent.
Wonder why you are perpetually tethered to your smartphone, refusing to put it down even when your kids are yelling at you?
Or started eating that tub of delicious Haagen Dazs ice cream, and couldn’t stop until it’s all gone.
Perhaps you’ve got a 10 year old boy who nagged you incessantly about getting him that latest Play Station Portable (PSP) which all his friends in school have.
A renowned thinker in the the “development of human potential”, Robinson spoke about the need to reinvent education to better develop the diverse talents, aptitudes and passions of individuals all over the world.
How do companies like 3M, Apple, Google, Xerox, Siemens and Grameen Bank continually generate game changing products and services?
What can large organisations do to retain talent while building innovative cultures?
With the subtitle “A Masterclass in Modern Marketing Ideas”, British marketing consultant Kevin Duncan’s Marketing Greatest Hits provides quick summaries of what he considers seminal or interesting titles and their key ideas in marketing. Touted as a “definitive compendium of everything you need to know from the best minds in modern marketing”, the book attempts to encapsulate key lessons from the discipline’s thought leaders.
Neatly organised into six chapters, Duncan’s book systematically dives into the essence of 40 books covering major themes, principles and philosophies, branding, consumer behaviours, creativity and personal organisation. Each section provides a book summary that is further crystallised into an elevator pitch of sorts called a one-sentence summary – the core idea behind a book. Examples of these include the following: