Tag: Book Reviews

Hacking Work: A Smart Solution to Stupid Processes

June 24th, 2012   •   1 comment   

hacking-work-book-review

Courtesy of Technotraps

Beleaguered employees can now leverage on a “cheat code” to streamline work and increase their productivity – without getting into trouble.

With the subtitle “Breaking Stupid Rules For Smart Results”, Hacking Work by Bill Jensen and Josh Klein encourages workers of all stripes to utilise “benevolent” hacking to get their jobs done more effectively and efficiently.
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Predictably Irrational: A Book Review

May 29th, 2012   •   no comments   

Debunking conventional wisdom that human beings are rational and logical beings, Predictably Irrational by behavioural economist Dan Ariely provides an entertaining and enlightening read in the market-tested tradition of authors like Steven Levitt and Stephen Dubner (Freakonomics series), Malcolm Gladwell, and Ori and Ron Brafman (Sway). Using the results of empirical research conducted at MIT and other university campuses, Ariely explains why we do the things we do despite their contrary effects on our health, wealth and long-term success.

Written in a light-hearted, jargon-free prose, Predictably Irrational takes us through several themes. They include the fallacy of supply and demand (ie why pricing can be so arbitrary in certain markets), the overwhelming power of FREE, the danger of turning social norms into market norms (or why you shouldn’t pay your mother-in-law for cooking a delicious family dinner), the effects of expectations (what you visualise is what you get), and two chapters on honesty and dishonesty in humans, among others.

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Extreme Focus: A Book Review

May 8th, 2012   •   no comments   

Michael Jordan an exemplar of Extreme Focus

Michael Jordan: a proponent of Extreme Focus (source of image)

How does one truly achieve one’s dreams? What are the secrets behind ultra-successful folks who make a “dent in the Universe”?

The answer according to NBA Orlando Magic’s Senior Vice President Pat Williams and author Jim Denney is “Extreme Focus”.
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Steve Jobs: Lessons from a Legend

May 1st, 2012   •   6 comments   

steve-jobs-lessons-from-a-legend

Image from Mashable.com

Everybody knows Steve Jobs.

Icon, innovator, brilliant entrepreneur and creator of “insanely great” products, Jobs was the founder and CEO of Apple.

Creator of legendary products like the Macintosh computer, iPod, iTunes Store, iPhone and iPad, Jobs founded the Disney beating Pixar Animations (which was later sold to the behemoth), and opened the much lauded Apple Store.
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Adapt by Tim Harford: A Book Review

April 29th, 2012   •   1 comment   

“Undercover Economist” Tim Harford’s latest book Adapt – Why Success Always Starts with Failure blends economics, psychology, evolutionary biology, and anthropology to explain why trial and error is preferred over grand strategic plans. Touted as “Britain’s Malcolm Gladwell”, Harford’s central thesis is that countries, companies and individuals should embrace an evolutionary and empirical approach in determining what works and what doesn’t.

Using analogies from evolution such as variation, selection and adaptation, Adapt uses far flung examples ranging from the Iraq War, Global Warming, 2007’s Financial Meltdown, to 3rd World Development efforts to prove its point. Some of its stories – such as the invention of the printing press by Johannes Gutenberg – date all the way back to the middle ages. Others, such as the almost accidental success of Google (which purportedly has no corporate strategy) are more recent.

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Brandwashed by Martin Lindstrom: A Book Review

March 13th, 2012   •   no comments   

Martin Lindstrom Brandwashed

Wonder why you are perpetually tethered to your smartphone, refusing to put it down even when your kids are yelling at you?

Or started eating that tub of delicious Haagen Dazs ice cream, and couldn’t stop until it’s all gone.

Perhaps you’ve got a 10 year old boy who nagged you incessantly about getting him that latest Play Station Portable (PSP) which all his friends in school have.
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The Element by Sir Ken Robinson: A Book Review

February 29th, 2012   •   6 comments   

the-element-book

If you’ve never heard of Sir Ken Robinson, you obviously haven’t followed the TED series of inspirational talks.

A renowned thinker in the the “development of human potential”, Robinson spoke about the need to reinvent education to better develop the diverse talents, aptitudes and passions of individuals all over the world.
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Corporate Entrepreneurship: A Book Review

February 9th, 2012   •   no comments   

How do companies like 3M, Apple, Google, Xerox, Siemens and Grameen Bank continually generate game changing products and services?

What can large organisations do to retain talent while building innovative cultures?

The answer? Corporate Entrepreurship, which is also the title of a book by Thunderbird School of Global Management’s Robert D Hisrich and Claudine Kearney.
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Marketing Greatest Hits: Book Review

January 30th, 2012   •   no comments   

With the subtitle “A Masterclass in Modern Marketing Ideas”, British marketing consultant Kevin Duncan’s Marketing Greatest Hits provides quick summaries of what he considers seminal or interesting titles and their key ideas in marketing. Touted as a “definitive compendium of everything you need to know from the best minds in modern marketing”, the book attempts to encapsulate key lessons from the discipline’s thought leaders.

Neatly organised into six chapters, Duncan’s book systematically dives into the essence of 40 books covering major themes, principles and philosophies, branding, consumer behaviours, creativity and personal organisation. Each section provides a book summary that is further crystallised into an elevator pitch of sorts called a one-sentence summary – the core idea behind a book. Examples of these include the following:

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7 Ways to Use Deep Metaphors in Marketing

January 18th, 2012   •   1 comment   

7 Ways to Use Deep Metaphors in Marketing

Have you used metaphors for your marketing efforts? What were the outcomes of your attempts?

An integral part of your everyday life, Analogies and Metaphors are popular storytelling methods which simplify complex ideas and imbue them with meaning. They help to make your advertisements, articles, and brand stories come alive.
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