Tag: Book Reviews
Does being beautiful and handsome give you a head start in life?
Well, despite what should have been a fairer and more equal world, the ugly truth is that looks still matter. At least according to Beauty Bias – Discrimination and Social Power authored by sociologist Bonnie Berry.
One of my lifelong dreams is to write and publish a book. As a purveyor of the written word, I relish opportunities to create a polished piece of prose that can influence others or contribute to the body of knowledge in the world.
This penchant for penmanship led me to read Stephen King’s excellent non-fiction title On Writing. Partially autobiography and partially self-help book for aspiring authors, the book provided lots of useful insights into how King pursued his craft, as well as tips on how one can become an accomplished writer. While the volume is admittedly more useful for writers of fiction than nonfiction, it still provided revelation on the tricks needed to engage and excite using the written word.
“Mickey Mouse management isn’t a joke. It’s the ticket to your business future.”
So says the book The Disney Way – Harnessing the Management Secrets of Disney in Your Company by Bill Capodagli and Lynn Jackson. Extolling the virtues of the world’s largest entertainment and media company, the volume is peppered with tales of how Walt Disney with the support of his brother Roy Disney started this company in 1923 with just $500 borrowed from their uncle and grew it over the decades.
Courtesy of AZ Quotes
“People don’t buy for logical reasons. They buy for emotional reasons.” – Zig Ziglar
This quote from the legendary sales guru Zig Ziglar aptly describes the world of marketing, where it is vital to reach the heart in order to generate a buying response.
While the rational part of us would sort through the price, features, and logical needs we have for a particular product or service, it is the emotional part – the feelings, benefits, wants and beliefs – which determine the purchase decision.
Multi-sensorial branded luxury in SIA’s first class cabin (courtesy of Richard Moross)
What do leading brands like Apple Computer, Singapore Airlines and Disney have in common?
Answer? These brands represent some of the world’s most multi-sensory brands.
New age marketing maven Seth Godin in action (courtesy of ashbuckles)
What is the future of marketing like? How can your company ride these trends?