Tag: Book Reviews

What Do Women and Geezers Have in Common?

November 17th, 2010   •   1 comment   

Give up? The answers, according to uber guru Tom Peters and Martha Barletta in their slim volume Trends are oodles of cash, purchasing power and huge influence.

Written in Peters’ no-holds-barred, rant-heavy and straight talking narrative, Trends provides lots of facts, figures and anecdotes to show that women and Baby Boomers are probably the two largest blindspots in the eyes of marketers everywhere. With a steely-eyed determination to tear down age-old prejudices against the “weaker sex” and “old geezers”, Peters and Barletta described how myopic views of catering largely to “White men in the 18 to 44 age group” have resulted in organisations neglecting huge markets worth “trillions of dollars”.
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The Push of Psychological Sways

October 19th, 2010   •   1 comment   

Written in a style reminiscent of Malcolm Gladwell, “Sway – The Irresistible Pull of Irrational Behaviour” by Ori and Rom Brafman explores how seemingly irrelevant psychological influences impact human decisions. Peppered with anecdotes and experiments from social psychology, behavioural economics and organisational behaviour, Sway tells us why much of our decision making is more often subjective than objective.

Citing fascinating examples from the Israeli Army, US’s Supreme Court, Who Wants To Be a Millionaire, and the anthropological fraud known as the “Piltdown Man“, the Brafman brothers’ weave a compelling narrative in the slim volume. Backed by scientific research, the case studies help to illustrate various psychological phenomena throughout the book. They include:

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Why Looks and Beauty Matter

October 19th, 2009   •   4 comments   

Why Looks and Beauty Matter

Designed by Freepik

Does being beautiful and handsome give you a head start in life?

Well, despite what should have been a fairer and more equal world, the ugly truth is that looks still matter. At least according to Beauty Bias – Discrimination and Social Power authored by sociologist Bonnie Berry.
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The 6 Principles of Nudge: a Noble-Prize Winning Idea

September 30th, 2009   •   no comments   

Courtesy of Management Pocketbooks

Congratulations to Richard Thaler for winning the Nobel Prize for Economics!

I’m glad that his ideas in behavioural insights have shaped how governments operate – including ours here in Singapore.
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How To Write Like a King

July 29th, 2009   •   1 comment   

Courtesy of NPR.org

One of my lifelong dreams is to write and publish a book.

As a purveyor of the written word, I relish opportunities to create a polished piece of prose that can influence others or contribute to the body of knowledge in the world.
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Brand Storytelling Basics You Must Know

June 16th, 2009   •   no comments   

brand-storytelling-basics-you-must-know

What was the greatest company or brand story you’ve ever heard? Why were you enchanted by it?

Since time immemorial, mankind has always relied on stories to transmit information, values and ideas from generation to generation.
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How Disney Creates Its Magic

June 4th, 2009   •   1 comment   

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Disneyland California’s Main Street Train Station

“Mickey Mouse management isn’t a joke. It’s the ticket to your business future.”

So says the book The Disney Way – Harnessing the Management Secrets of Disney in Your Company by Bill Capodagli and Lynn Jackson.
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Emotional Marketing the Hallmark Way

May 23rd, 2009   •   5 comments   

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Courtesy of AZ Quotes

“People don’t buy for logical reasons. They buy for emotional reasons.” – Zig Ziglar

This quote from the legendary sales guru Zig Ziglar aptly describes the world of marketing, where it is vital to reach the heart in order to generate a buying response.

While the rational part of us would sort through the price, features, and logical needs we have for a particular product or service, it is the emotional part – the feelings, benefits, wants and beliefs – which determine the purchase decision.
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Sensational Branding!

May 11th, 2009   •   2 comments   

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Multi-sensorial branded luxury in SIA’s first class cabin (courtesy of Richard Moross)

What do leading brands like Apple Computer, Singapore Airlines and Disney have in common?

Answer?  These brands represent some of the world’s most multi-sensory brands.
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14 Trends of New Marketing by Seth Godin

June 11th, 2008   •   4 comments   


New age marketing maven Seth Godin in action (courtesy of ashbuckles)

What is the future of marketing like? How can your company ride these trends?

To find out, I consulted my favourite marketing guru Seth Godin and his recently published book Meatball Sundae.

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