Tag: Book Reviews

Sensational Branding!

May 11th, 2009   •   2 comments   

brand-sense
Multi-sensorial branded luxury in SIA’s first class cabin (courtesy of Richard Moross)

What do leading brands like Apple Computer, Singapore Airlines and Disney have in common?

Answer?  These brands represent some of the world’s most multi-sensory brands.
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14 Trends of New Marketing by Seth Godin

June 11th, 2008   •   4 comments   


New age marketing maven Seth Godin in action (courtesy of ashbuckles)

What is the future of marketing like? How can your company ride these trends?

To find out, I consulted my favourite marketing guru Seth Godin and his recently published book Meatball Sundae.

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