Tag: Book Reviews

How Disney Became the World’s Largest Entertainment Empire

June 4th, 2009   •   1 comment   


Statue of Walt Disney and his most famous creation (couresy of Michael Sult)

“Mickey Mouse management isn’t a joke. It’s the ticket to your business future.” – Bill Capodali and Lynn Jackson

Anybody who is into the world of entertainment knows how omnipresent the Disney brand has grown to be.
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Emotional Marketing the Hallmark Way

May 23rd, 2009   •   5 comments   

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Courtesy of AZ Quotes

“People don’t buy for logical reasons. They buy for emotional reasons.” – Zig Ziglar

This quote from the legendary sales guru Zig Ziglar aptly describes the world of marketing, where it is vital to reach the heart in order to generate a buying response.

While the rational part of us would sort through the price, features, and logical needs we have for a particular product or service, it is the emotional part – the feelings, benefits, wants and beliefs – which determine the purchase decision.
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Sensational Branding!

May 11th, 2009   •   2 comments   

brand-sense
Multi-sensorial branded luxury in SIA’s first class cabin (courtesy of Richard Moross)

What do leading brands like Apple Computer, Singapore Airlines and Disney have in common?

Answer?  These brands represent some of the world’s most multi-sensory brands.
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14 Trends of New Marketing by Seth Godin

June 11th, 2008   •   4 comments   


New age marketing maven Seth Godin in action (courtesy of ashbuckles)

What is the future of marketing like? How can your company ride these trends?

To find out, I consulted my favourite marketing guru Seth Godin and his recently published book Meatball Sundae.

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