Tag: Book Reviews

How Freaks Can Be Great Entrepreneurs

July 8th, 2016   •   no comments   

Why Freaks Make Great Entrepreneurs

Chris Brogan (above) is a freak. And a very successful one too.

Author of numerous bestselling books on social media and influencer marketing, including The Impact Equation, Chris has consulted with huge companies like Disney, Microsoft, Coke and Google, and is the publisher of Owner Magazine. He has also sold multi-million dollar companies, and amassed huge followings on social networks like Facebook, Twitter and Google Plus.
Read More

5 Keys to Creativity [Book Review of “Ignore Everybody”]

February 18th, 2016   •   1 comment   

Ignore Everybody

Have you felt your creativity drying up? You know, that awful feeling of hitting the wall and getting a writer’s or artist’s block?

Well, dive into the wacky illustrated world of Hugh MacLeod, author of Ignore Everybody – And 39 Other Keys to CreativityCreator of the hugely popular Gaping Void cartoons and a copywriter in Madison Square Avenue, MacLeod dishes out lots of mantras in the slim volume.
Read More

How the world’s leaders influence us to believe

August 4th, 2015   •   no comments   

Where do your beliefs come from? How can you influence customers, colleagues and other stakeholders to follow your beliefs?

Beliefs cover every dimension of our lives. An integral part of who we are, they drive our feelings, thoughts, actions and goals. To be effective leaders and influencers, we must understand what beliefs are, and how we can influence the beliefs of others.
Read More

This book brought tears of sweet nostalgia to my eyes

July 28th, 2015   •   1 comment   

Singapore in the 60s

Do you know that Dhoby Ghaut, which means “washing place”, got its name from dhobis or laundry men who plied their trade there?

Or that dead pigs could sometimes be seen floating along the river near Queenstown back in the 60s?
Read More

10 Steps to Reinventing You

July 12th, 2015   •   no comments   

10 Steps to Reinventing You by Dorie Clark
Dorie Clark wants to reinvent you (image via HBR Facebook)

You’ve slogged hard for years. Maybe even decades. Somewhere along the way, you lost your mojo.

Maybe work isn’t as fulfilling or meaningful as before. Or you realise that you haven’t made any progress in years.

What should you do under these circumstances?
Read More

Inbound Marketing 101: A Beginner’s Guide

June 18th, 2015   •   no comments   

Inbound Marketing

Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI?

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.
Read More

Present Shock: When Everything Happens Now

May 20th, 2015   •   no comments   

present shock douglas rushkoff

“If the end of the twentieth century can be characterised by futurism, the twenty-first can be defined by presentism.”

So begins Present Shock, an intellectual tour de force by renowned media theorist and social futurist Douglas Rushkoff.
Read More

How to Master SEO for WordPress

April 28th, 2015   •   5 comments   

Wordpress SEO Success

For a long time, I thought I knew what Search Engine Optimization (SEO) was all about.

I mean, isn’t it about stuffing keywords in your website content? That is, incorporating them in the headlines, sub-headlines and body copy of your blog posts ad nauseum. And perhaps one should also stuff one’s web pages with numerous meta tags and descriptions?
Read More

10 Human Drives That Make You Alive

April 26th, 2015   •   no comments   

Brendon Burchard

Brendon Burchard (source of image)

What makes us truly alive in whatever we do? How can we lead lives brimming with energy, engagement and enthusiasm?

Enter The Charge. Subtitled “Activating the 10 Human Drives That Make You Feel Alive”, this easily read tome provides lots of fodder for anybody seeking to achieve more with life.
Read More

Taking Down Goliath: Digital Marketing 101

February 16th, 2015   •   2 comments   

Taking Down Goliath - Digital Marketing 101

How can small businesses compete against 800-pound-gorillas? What can they do to gain a foothold in the hearts and minds of consumers?

Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Targeted at small and medium sized businesses, their book Taking Down Goliath acts as a 101 guide to the world of digital marketing, covering topics like email marketing, online advertising, search engine optimization (SEO), social media, mobile marketing and more.   
Read More

Page 1 of 712345...Last »