Tag: Book Reviews

The 5 Levels of Leadership: Book Review

October 2nd, 2013   •   3 comments   

How are peak leaders developed? What differentiates a superstar CEO like Jack Welch from other less extraordinary leaders?

The answer, according to bestselling author John C. Maxwell, lies in The 5 Levels of Leadership. Focused on growing one’s leadership potential in a tiered manner, the book provides pragmatic steps to scale the leadership ladder while achieving lasting impact on one’s organisation and followers.
Read More


The Most Successful Small Business in the World: Book Review

July 31st, 2013   •   6 comments   

“What we have done for ourselves alone die with us; what we have done for others and the world remains and is immortal” – Albert Pike

Entrepreneurship is one of the most challenging ways to make a living. Done right, however, it can be the most rewarding, allowing one to fulfill one’s dream, vision, purpose, and mission.

Read More


We Are All Weird: A Book Review

May 26th, 2013   •   2 comments   

Weird is the new normal. Mass is dead.

And the rich, who is anybody who can afford to buy stuff or do stuff for fun, are no longer embracing the mediocre middle of the bell curve.
Read More


The Impact Equation: Book Review

May 11th, 2013   •   1 comment   

How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets? Why do some campaigns fly while others die?

If you’re clueless about the answer, consider reading The Impact Equation. Authored by social media savants Chris Brogan and Julien Smith, the book on content marketing reveals how you can generate attention, affection and action amongst the people you care about. Namely, your customers and other stakeholders.
Read More


My Secret Life on the McJob: Book Review

May 6th, 2013   •   2 comments   


Jerry Newman of University of Buffalo (courtesy of UB Faculty Experts)

Imagine a 57 year old management professor donning the uniform of an undercover fast food worker for 14 months. Opting for this “hardship” research project during his sabbatical, he goes through seven jobs in burger chains like McDonald’s, Burger King, and Wendy’s.

Along the way, the professor discovers “powerful truths about what makes businesses great” and provides lessons from behind the counter “guaranteed to supersize any management style”.
Read More


Can’t Buy Me Like: Book Review

March 28th, 2013   •   3 comments   

relationship era - can't buy me like

Do you know that most TV ad viewers avert their eyes the moment a company’s brand appears?

Or that 6 out of 7 “megaviral” branded videos – think Subservient Chicken and Old Spice Man – are jump-started with paid seedings?
Read More


Rework: A Book Review

January 30th, 2013   •   1 comment   

“Policies are organisational scar tissue. They are codified overreactions to situations that are unlikely to happen again. They are collective punishment for the misdeeds of an individual”

With excerpts like that, you can be sure that Rework by founders of 37Signals Jason Fried and David Heinemeier Hansson isn’t an ordinary book on entrepreneurship. Divided into 12 short chapters on various aspects of business – from progress to productivity and competitors to culture – Rework is a compelling read.
Read More


How Pleasure Works – Book Review

January 25th, 2013   •   no comments   

Why does pain sometimes feel like pleasure? Why do we enjoy music and art even though there aren’t any adaptive advantages? When does “one man’s meat” become “another man’s poison”?

The answers to these human behavioural puzzles (and more) can be found in How Pleasure Works. Written by Yale’s evolutionary psychologist Paul Bloom, the book uncovers the “new science of why we like what we like”. By delving into the fields of anthropology, evolution, history, biology and psychology, the book investigates why we humans are so different compared to our fellow earthlings. 
Read More


The Book of Business Awesome/ UnAwesome (Review)

January 13th, 2013   •   no comments   

Have you wondered what works (and doesn’t) in Facebook?

Or how you can undo an ill conceived tweet let loose in a fit of anger?

Read More


18 Minutes: A Book Review

December 26th, 2012   •   no comments   

“Time is the only element in the world that is irretrievable when lost.

Lose money and you can make more.
Read More


Page 3 of 612345...Last »