Tag: Book Reviews

Great By Choice: Book Review

December 6th, 2012   •   no comments   

Why do some companies succeed in turbulent times while others fail?

Is there a “secret sauce” to enduring corporate performance?

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Return on Influence: Book Review

December 2nd, 2012   •   no comments   

“I have become a number… And if you are even slightly active on social media sites such as Twitter, Facebook, and LinkedIn, you have become a number too…”

So begins Return on Influence – The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, a slim volume delving into the world of social scoring. 
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Innovate the Pixar Way: Book Review

October 9th, 2012   •   no comments   

From its first animated feature Toy Story to Finding Nemo, Up, and Cars, Pixar Animation Studios is probably the world’s leading producer of animated features. Renowned for producing cartoon movies that stir the imagination and touch the heart, Pixar’s ability to allow “artists and geeks” to flourish makes it one of the world’s most innovative organisations.

The secrets behind Pixar’s success is ably captured in Innovate the Pixar Way – Business Lessons From The World’s Most Creative Corporate Playground. Written by Bill Capodagli and Lynn Jackson of The Disney Way, the book relates how Ed Catmull, Alvy Ray Smith and lengendary animator John Lasseter created a company which captures the imagination of childhood while making dreams come alive.  The terrific trio did this by embracing four key principles:

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Talent is Overrated: Book Review

August 10th, 2012   •   1 comment   

Bruce Lee Quote Deliberate Practice

Bruce Lee obviously knows the value of deliberate practice.

How does one become a world class performer in any field? Can we improve our chances of success despite being born to adverse conditions?

With an eye-catching title and an alluring subtitle – “What Really Separates World-Class Performers from Everybody Else” – Fortune editor-at-large Geoff Colvin’s book “Talent is Overrated” provides excellent food for thought in today’s knowledge economy.
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An Innocent Story: Book Review

August 2nd, 2012   •   no comments   

Written by writer and brand consultant John Simmons, Innocent narrates the brand story of how Cambridge graduates Jon Wright, Adam Balon and Richard Reed built a “tasty little juice company” with a unique culture founded on strong values.  Embodying the informal, casual wit of the company, the founding of Innocent is summarised on their website in the form of a charming story as follows:

“We started innocent in 1999 after selling our smoothies at a music festival. We put up a big sign asking people if they thought we should give up our jobs to make smoothies, and put a bin saying ‘Yes’ and a bin saying ‘No” in front of the stall. Then we got people to vote with their empties. At the end of the weekend, the ‘Yes’ bin was full, so we resigned from our jobs the next day and got cracking.”
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Likeable Social Media: A Book Review

March 27th, 2012   •   no comments   

With close to 900 million users and an upcoming IPO, Facebook is ruling the web as the social network of choice. Following close behind is Twitter, the 140 character king of microblogging also known as the “SMS of the Internet”. LinkedIn, Youtube, Flickr, Foursquare, blogs, and tonnes of other social networks make up the other players of the social web.

Collectively, these social technologies and platforms rule a disproportionate part of our lives as consumers.  This is why companies need to get into the digital act and be “likeable”.
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Zag: A Book Review

March 4th, 2012   •   1 comment   

Zag a book review

“In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. The new rule: When everyone zigs, zag.”

That, in a nutshell, is what Zag: The #1 Strategy of High Performance Brands is all about.
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Evil Plans: A Book Review

February 18th, 2012   •   3 comments   

Written and illustrated by renowned cartoonist and blogger Hugh MacLeod of gapingvoid.com (he just completed his 10th year in the business), Evil Plans: Escape the Rat Race and Start Doing Something You Love is a business book that reads more like a personal motivation tome. True to MacLeod’s craft, every other page (or more) is peppered with his characteristically abstract and witty cartoons, complete with clever captions.

An example of this is found below:

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Poke The Box (Seth Godin): A Book Review

January 26th, 2012   •   no comments   

“When was the last time you did something for the first time?”

With a secondary title like that, you can bet that Poke the BoxSeth Godin’s first title under The Domino Project – is going to be all provocative and punchy. And boy, the renowned marketing cum motivational blogger sure doesn’t disappoint in that department.
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The Wal-Mart Effect: Book Review

January 9th, 2012   •   no comments   

What secrets does mega-retailer Walmart hold? Is low-price retailing always good for the customer or does it exert other insidious impacts on one’s lifestyles?

The answer to those questions and more are answered in the bestselling book “The Wal-Mart Effect” authored by award winning editor of Fast Company Charles Fishman. Leaving no stone unturned, Fishman’s highly readable volume dived deeply into the massive impact exerted by Walmart, and paints a sobering and sordid picture of its true influence.

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