Tag: bootstrapping

The $100 Startup [Book Review]

August 24th, 2015   •   no comments   

The $100 Start Up

How do we escape the 9-5 shackles of corporate drudgery to build a life of adventure, meaning and purpose? Can we do this with $100 (or less) in our pocket?

The answer to both questions is yes. At least according to Chris Guillebeau, author of The $100 Startup.
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Must We Be Perfect?

December 1st, 2006   •   no comments   

Do we need to wait for everything to be pristine and tip top before proceeding with our new fangled marketing plan? Is it necessary to get everybody’s consensus and to be 100% risk-free? So what if certain things are still a little screwy?

Seth Godin, a pioneer in the new world of citizen marketing, sums it up pretty nicely with his latest post. Quoting from him:

She doesn’t really look like this. Especially in the morning or after a long plane flight. And yet we’re bombarded by photos of one perfect celebrity after another… enough to buy into the fantasy that they’re all perfect.
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