Tag: brand communications

Celebrating 127 Years of Coke’s Heritage

April 19th, 2013   •   no comments   

Ted Ryan, the guy in red in the photo above, has a job that many would dream of.

Also known as the Director of Heritage Communications a.k.a. Archivist of Coca-Cola, Ted’s work brings him into contact with Coke’s significant collection worth US$15 million of artefacts, artworks and antiques. Part preserver, presenter and promoter (he is also a blogger for Coke), Ted’s 15 year experience in Coke makes him a walking encyclopedia of this ubiquitous and beloved beverage brand.
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Is Branding a Silver Bullet for Business?

June 28th, 2011   •   no comments   

Which came first, the Apple brand or its fantastic products? (source)

“Brand it like Beckham” so we’ve been taught, and untold fame and fortune would follow you. Learn to emulate Nike’s brand success story, and be inspired by how its world famous “Swoosh” logo and “Just Do It” tagline. Apple became such a global powerhouse largely because of its distinct brand personality and immaculately executed brand architecture.

Build your brand and the rest – publicity, sales, profits, reputation – will follow.  Really?

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