Tag: brand identity

Offensive Versus Defensive Public Relations

August 20th, 2014   •   no comments   

Offensive vs Defensive PR
When you’re under attack like the Spartans, you need to close ranks (source of image)

Is Public Relations (PR) always about “sugar and spice and everything nice”? Are there situations where you have to close ranks and fight to defend your corporate reputation?

In the social age, seemingly innocuous events could be blown way out of proportion. At the same time, getting your news out there has become increasingly challenging in an ever-streaming, over-cluttered digital world.
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Don’t Monkey Around with Kipling’s Ape

September 15th, 2012   •   1 comment   

A perennial favourite amongst my family members, Kipling has carved a niche for itself with its selection of well designed handbags, haversacks, satchels, wallets and suitcases. Arrayed in an attractive range of colours, designs and styles, Kipling offers something for everybody.

What I find unique about Kipling is that furry little simian dangling from the zipper. My son goes ape over those little critters. He has amassed a tidy little collection of different gorillas in shades of orange, green, red, brown, and black.

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The Rise and Fall of Kodak – an Imaging Icon

February 1st, 2012   •   no comments   

kodak-film

You can still buy Kodak Film these days! Source of image

Do you know that Kodak went through bankruptcy proceedings and have re-emerged?

Repositioned as a technology company focused on imaging for business, Kodak is a far cry from its halcyon years. Today, its main business segments are Digital Printing & Enterprise and Graphics, Entertainment & Commercial Films.
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